The Courage to Make Your Next Move with Ryan Berman | #79

Why courage? Like, do you remember a moment where it's like light bulb or was it something subconsciously you needed to embody or it was just a marketable idea? I

don't think I never saw it like this is a marketable idea.

And I'm pretty sure that it came from me being in a room with our leadership team at the agency talking about positioning.

So I think it still came from like courageous ideas are the only ones that matter, which was a conversation.

I mean, we had a really good leadership team.

Like it took a long time to get people at 72 and sunny and Sidley and Saatchi and Saatchi to move to San Diego.

Cause really smart, you know, San Diego is not exactly the Mecca of creativity.

Yeah.

So, it took years to like formulate this team.

And so I, I'm certain where the idea started from was on a, us talking about positioning and the power of a courageous idea.

And then as you go on the journey, you're like, wow, this is so much bigger than courageous ideas about courageous leaders.

And there's a deficiency of that.

And I, A few mentors presented themselves to me on that journey, that writing journey.

One of them was Steve Wilhite, who was hired by Steve Jobs to run marketing at Apple and like talk about a courageous guy.

Like what a dude.

And still to this day, I mean, he invites me to, he was living in San Diego, but he would spend, you know, I guess when you, probably have the Apple earn out.

You can do whatever you want.

And

he was,

I remember visiting him in Aspen for our interview and it was like a three hour interview and it could have been eight hours.

And I think the biggest learning there was how aligned we were.

You know, one of the big things Tim that I've learned is like telling the truth has become an act of courage.

And it's pretty wild that, Like, what happened to us that just being real and being honest is now an act of courage? And it's not that people are lying on purpose, but they're biting their lip and they're not sharing.

They don't see a path where what they say is going to be heard.

And so it's pretty sad that that's where we've landed.