John Assaraf

And then on the bullish side, people like Google, Alexa, Apple, the guys who turn dominoes around, people at Harvard.

And then the brainiac, so clinical psychologist, John Assaraf, who I think you know, Neurogym, which is inner size, not exercise.

And you're sitting with all these leaders and you realize, well, one, wow, there's really nothing different between me and them except they're playing at the level I want to play at and I'm not, which was hard, like a hard reality, right?

Two,

I know I mentioned at the beginning I'm not a fan of the secret and all that stuff.

Here's the thing, one of my friends and mentors, John Assaraf, has this thing called the Law of Goya, okay? Goya stands for get off your A, your butt, right? And his rule is, and even though he was in the secret, that's how I got to know him, he just believes, like I believe, that we need to do stuff and take action.

So that's why I'm a big fan of the goals, I'm a big fan of energy management and hydration, all that stuff, get that outcome, but it's important to visually, our brains are visual, our communication strategies, communication strategy, the way we think and communicate is more visual.

It's easier for me to draw you a picture than to write out exactly what I'm thinking.

And why don't we use today to do something different with time? So this is the basic idea here.

All right, so you remind me of a story my friend John Assaraf told me the other day, because we were talking about fear of the past and fear of the future.

And I was having some anxiety.

Some of it had to do with the previous episode we did, which is a huge project, larger than I've ever dealt with, with more unknowns.

I'll bring it back.

I'll bring it back.

Because I'm going to ask you the big question, but I was in a room, I went to a Like a little mastermind that a friend of mine who's a restauranteur, hotelier, been in hospitality for a long time, really interesting guy, and he's great at building community.

So he put together a community of people interested in talking about AI, but it wasn't gonna be tech talk, it was gonna be, you know, how's it affecting civilization? Tech

And that got a few people.

The older people, the older people, Eben Pagan, John Assaraf, um, amazing people like that, who saw me, saw my confidence, saw my trajectory, saw my consistency, saw my discipline to...

I would buy their stuff.

So one of the ways that I would become a, a top affiliate or get you to promote me is I would buy Eben Pagan's top thing.

So for John Assaraf, I bought his $25,000 VIP day on a credit card 'cause I didn't have the money.

On a credit card.

Multiple credit cards, actually, 'cause I didn't have that big of a limit.

Multiple credit cards.

It's a very fast book, as we all know, very quick.

And I got to this one part where there was a man named John Assaraf.

And somehow his story really resonated with me.

And I kept thinking about John and I kept like going in this, you know, through the book and I'm like, huh.

They wanted people to say, "Man, Rip, you got a great smile," and them say, "Thank you." They didn't wanna say, "Oh, well, they're all because of this dentist." It was, you know, they just wanted people to say, "Oh, you got a great smile." And so, um, I went out and hired a coach.

If you've ever seen the movie The Secret, there was a guy in there named John Assaraf who, uh, was all about vision boards and, and how to use the internet to let the world know who you are.

... or, or where you are really.

And so I learned how to do websites and drip campaigns and SEO and all that stuff so I could tell everybody all about me.