Building a Sustainable Creator Business Around Family Recipes with Yvette Marquez

It's-- I, I think there's this interesting evolution that exists for creators where slowly over time, uh, uh, especially creators in the recipe space, just because it's, you have more of an archive of content, you have a portfolio of content, those can continue to serve you over time versus I think of MKBHD, who's like a tech blog reviewer, uh, not a blogger, he's a YouTuber, and he re-re-reviews tech, but like he's always having to review the latest thing.

Mm.

But in our world, we have this great advantage where we can pull from this archive of content, and it sounds like even the cookbook is a little bit of a version of that where you have this, uh, already preexisting content that is still valuable.

It's actually one of the things that I think is one of the best use cases of AI for us when we have an archive of content is any time that, you know, we talk a lot about this idea of context.

Any time that you can build context into AI, it's gonna get better.

So having your database of videos, having your database of recipes, having all of that available as a resource, I think is super smart.

Um, and just this, the evolution of a, of a creator being when you first start, you're like hustling, you're creating new content, you're publishing a new blog post every week, but at some point you start to introduce y- older content and updating it.

And for a lot of people who have been creating for a long time, they've made that transition to kind of viewing their content more as an archive and calling back to that.

How much new content are you publishing versus just updating old content now, and what does that look like for you in terms of promoting that older content across social platforms and email?

Yeah.

Lately, I mean, truthfully, I haven't done anything new when it comes to the blog.

I've just been either recreating it with a new video and sharing that on social and re-sharing it.

Like, I mean, what's nice about the Mexican recipes that I share, they're classics.

You know, they're traditional.

They're, um- ... home cooking, they're the, you know, comfort food.

So it's like, I feel like no matter how many times I share it, I remember I listened to one of your episodes, and you talked about, like, how commercials run over and over again, and nobody's like, "Oh my God, I've already seen that commercial." It's like, "Oh, I've seen that commercial.

Maybe I'll try it this time," you know? So, um-

After the 10th time-

So that was the-

... that you see it.

[laughs]

Yeah.

[laughs] So I was like, I was like, that's a great reminder for me that no matter how many times I share it, it's still new to somebody, or people b- are still engaging and saying, "Oh my gosh, I've made that recipe over and over again, and I love it, and it's a classic." People aren't, like, getting ex- you know, sick of them.

Yeah.

So that's what I keep reminding myself, is just to share it in a different way, whether it's on my Substack or whether it's on a new video or...