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The Fargo Five with Conrad Fargo

The Fargo Five with Conrad Fargo

Natalie Sparrow Adapts Fargo Talent, Fashion, And Film Into A Career That Refuses To Stand Still

Sep 10, 2026 · 55 min · 13 segments

Natalie Sparrow unpacks the constantly evolving world of modeling, acting, talent management, and creative entrepreneurship in Fargo-Moorhead. Natalie explains how Ultimate Image evolved into Natalie…

Natalie Sparrow unpacks the constantly evolving world of modeling, acting, talent management, and creative entrepreneurship in Fargo-Moorhead. Natalie explains how Ultimate Image evolved into Natalie Sparrow Management and how she now represents roughly 120 talent while connecting actors and models with opportunities locally and in major markets including New York, Los Angeles and Toronto. She breaks down the differences between agents, managers and talent development, including how commissions work, how casting happens, and why Fargo can serve as a development market for emerging talent. Natalie also shares her Fargo favorites, including Beer & Fish Company, The Drawing Room, Toasted...

Natalie Sparrow unpacks the constantly evolving world of modeling, acting, talent management, and creative entrepreneurship in Fargo-Moorhead. Natalie explains how Ultimate Image evolved into Natalie…

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Show signals: Audience≈4 followers

Speakers: Natalie SparrowGuestConrad FargoHost

Top entities: Fargo×21 Instagram×2 InStyle Toronto×2 Google×2

The Evolution of Natalie Sparrow Management1:33 – 5:28

C

Conrad FargoHost

1:33

Like, wasn't it Ultimate Image? Ultimate Image.

C

Conrad FargoHost

1:36

Yeah.

C

Conrad FargoHost

1:36

Ultimate

N

Natalie SparrowGuest

1:37

Image is my LLC.

N

Natalie SparrowGuest

1:38

Oh, okay.

N

Natalie SparrowGuest

1:38

And so... yeah, adapted, talk about.

N

Natalie SparrowGuest

1:47

And I, in fact, even the other day, my dad's like, what email do you use of your 500? And I'm like, okay, hang on and just settle down.

N

Natalie SparrowGuest

1:56

You

C

Conrad FargoHost

1:56

have multiple

N

Natalie SparrowGuest

1:56

emails

C

Conrad FargoHost

1:57

too

N

Natalie SparrowGuest

1:57

and you're

C

Conrad FargoHost

1:57

older.

N

Natalie SparrowGuest

1:58

But, um, so when I started my business, I was an image and wardrobe consultant.

N

Natalie SparrowGuest

2:03

And a funny thing is at that time I named my business cause I was in my twenties.

N

Natalie SparrowGuest

2:08

So I wanted something kitschy.

N

Natalie SparrowGuest

2:10

And I was like, N the letter N exclamation point style.

C

Conrad FargoHost

2:15

Okay.

C

Conrad FargoHost

2:15

But you

N

Natalie SparrowGuest

2:15

know, when you're in your 20s, that's kind of cool.

N

Natalie SparrowGuest

2:17

And it was pre-internet days and things like that.

N

Natalie SparrowGuest

2:20

So I'm like, oh, this is totally cool.

N

Natalie SparrowGuest

2:22

And then people were like, what? And then another business started that same year as InStyle.

N

Natalie SparrowGuest

2:30

And so then I get the notification from the state of North Dakota saying, you're in conflict with this other business.

N

Natalie SparrowGuest

2:36

And I'm like, are

FargoCityCity in North Dakota
98%21 mentions
InstagramSoftware ApplicationSocial networking service
95%2 mentions
InStylePeriodicalMagazine
92%1 mention
TorontoCityCity in Ontario, Canada
89%2 mentions
GoogleCompanyTechnology corporation
85%2 mentions
SiaPersonAustralian singer-songwriter
81%2 mentions
UnstoppableMusic CompositionSong by Sia
81%1 mention
New YorkCityCity in New York State
76%7 mentions
Los AngelesCityCity in California
73%1 mention
ZoolanderMovie2001 film
69%1 mention
GmailWebsiteWeb site
66%3 mentions
North DakotaAdministrative AreaUS state
63%2 mentions
ChicagoCityCity in Illinois
60%1 mention
ExpediaSoftware ApplicationWebsite
56%4 mentions
MontanaAdministrative AreaUS state
53%2 mentions
Burger KingRestaurantFast-food restaurant company
50%1 mention
Generation ZEntity
47%2 mentions
EstevanCityCity in Saskatchewan, Canada
44%2 mentions
SaskatchewanAdministrative AreaCanadian Province
40%1 mention
FacebookSoftware ApplicationSocial networking service
37%1 mention
CanadaCountryCountry in North America
34%1 mention
WinnipegCityCity in Manitoba, Canada
31%1 mention
LoginEntity
27%1 mention
Delta Air LinesAirlineAirline
24%1 mention
Steven SpielbergPersonAmerican filmmaker
21%2 mentions
HollywoodAdministrative AreaNeighborhood in Los Angeles, California
18%1 mention
Generation XEvent
15%1 mention
MalaysiaCountryCountry in Asia
11%1 mention
North Dakota State UniversityCollege or UniversityLand-grant university in Fargo, North Dakota
8%1 mention
LondonCityCapital of England
5%1 mention
Amazon.comCompanyMultinational conglomerate company
2%1 mention

Performing ArtsEntertainment
Mental HealthHealth
Talent Agency OperationsBusiness > Entrepreneurship > Small Business Management
Talent Representation and Client ServicesBusiness > Entrepreneurship > Small Business Management > Talent Agency Operations
Business Naming and Digital IdentityMarketing > Branding > Personal Branding
Modeling and Acting IndustryEntertainment > Performing Arts
Talent Agencies and ManagersEntertainment > Performing Arts > Modeling and Acting Industry
Casting, Booking, and Career RepresentationEntertainment > Performing Arts > Modeling and Acting Industry > Talent Agencies and Managers
Community-Based Fashion ProgrammingFashion > Fashion Industry > Fashion Events
Digital Boundaries and Work-Life BalanceHealth > Mental Health > Stress and Anxiety Management
Gratitude Practices and Reducing DoomscrollingHealth > Mental Health > Stress and Anxiety Management > Digital Boundaries and Work-Life Balance
Fashion IndustryFashion
Personal BrandingMarketing > Branding
Small Business ManagementBusiness > Entrepreneurship
Stress and Anxiety ManagementHealth > Mental Health
BrandingMarketing
Fashion
Health
Entertainment
Business
EntrepreneurshipBusiness
Marketing
Fashion EventsFashion > Fashion Industry

The Evolution of Natalie Sparrow Management1:33 – 5:28

C

Conrad FargoHost

1:33

Like, wasn't it Ultimate Image? Ultimate Image.

C

Conrad FargoHost

1:36

Yeah.

C

Conrad FargoHost

1:36

Ultimate

N

Natalie SparrowGuest

1:37

Image is my LLC.

N

Natalie SparrowGuest

1:38

Oh, okay.

N

Natalie SparrowGuest

1:38

And so... yeah, adapted, talk about.

N

Natalie SparrowGuest

1:47

And I, in fact, even the other day, my dad's like, what email do you use of your 500? And I'm like, okay, hang on and just settle down.

N

Natalie SparrowGuest

1:56

You

C

Conrad FargoHost

1:56

have multiple

N

Natalie SparrowGuest

1:56

emails

C

Conrad FargoHost

1:57

too

N

Natalie SparrowGuest

1:57

and you're

C

Conrad FargoHost

1:57

older.

N

Natalie SparrowGuest

1:58

But, um, so when I started my business, I was an image and wardrobe consultant.

N

Natalie SparrowGuest

2:03

And a funny thing is at that time I named my business cause I was in my twenties.

N

Natalie SparrowGuest

2:08

So I wanted something kitschy.

N

Natalie SparrowGuest

2:10

And I was like, N the letter N exclamation point style.

C

Conrad FargoHost

2:15

Okay.

C

Conrad FargoHost

2:15

But you

N

Natalie SparrowGuest

2:15

know, when you're in your 20s, that's kind of cool.

N

Natalie SparrowGuest

2:17

And it was pre-internet days and things like that.

N

Natalie SparrowGuest

2:20

So I'm like, oh, this is totally cool.

N

Natalie SparrowGuest

2:22

And then people were like, what? And then another business started that same year as InStyle.

N

Natalie SparrowGuest

2:30

And so then I get the notification from the state of North Dakota saying, you're in conflict with this other business.

N

Natalie SparrowGuest

2:36

And I'm like, are

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