Turn Your Best Sales Emails Into Evergreen Assets with Dama Jue [Ep 255]

It's low key the pinnacle of laziness.

I write a weekly email to my list, oftentimes more than one a week, especially if I'm in a sales sequence or something like that.

But there's always something to promote.

There's always something to share.

And I found that not everything needed a dedicated email.

I teach people tech and I really teach people how to get the most out of the tech that they're already paying for.

And so sometimes it's just like, you know what, I'm testing this really cool software.

that is an alternative to Zoom or an alternative to this or an alternative to that.

And I just really wanna PS that, but I started to find that I had so many ideas for PSs and PSs were getting the highest clicks in my emails or some of the highest clicks as well as the main button.

And then number two was always whatever was in the PS.

So I started thinking about what can I do strategically with that? And this is back in 2020.

I was on someone's email list, a copywriter, and she had these super long, great emails, but also TLDR.

Like I didn't read them, but I liked being on her list because at the very bottom of her emails, she'd sign off with like love Ashlyn or whatever, and then say current binge on Netflix.

current read and fave beauty find nothing to do with business but i always want to know what are you binging you know what are you reading what's good oh a lip gloss that doesn't make your hair stick to your face you know whatever it is i really liked reading i literally stayed on her list because of that but they weren't clickable and that seemed silly and kind of a wasted opportunity and then i saw i was on someone else's list and they said you should really make sure you have a footer that says here's how to work with me sort of three ways to get people to click and i found that boring because if it says the same thing every week I'm not interested.

So that's how the four by four kind of mashup came to me.

I just thought, what are four categories of things that people always ask me about? What tech are you testing? What do you think about X? What events are you going to or launches are you looking at? What are you joining? What are you buying? What's coming up on your radar in terms of what's new in your business? So those are my categories.

And so my four by four is just the four by the four questions.

and then my answers and it turned into something that I really couldn't have ever dreamed of.

My number one most clicked section of my email.

Just like with Ashlyn Carter's emails, people stay on my list just because they don't want to miss what's going to show up in the 4x4.

I update it once a week.

I started doing this when I was with MailerLite, so limited tech, and then I moved to ActiveCampaign, and then I moved to Drip, which I'm with Drip now and have been for years.

And Drip and ActiveCampaign let you update a content block once, and then it can be updated everywhere.

So that's sort of how...

The four by four footer works.