So tell me a little bit about what that is.

It's low key the pinnacle of laziness.

I write a weekly email to my list, oftentimes more than one a week, especially if I'm in a sales sequence or something like that.

But there's always something to promote.

There's always something to share.

And I found that not everything needed a dedicated email.

I teach people tech and I really teach people how to get the most out of the tech that they're already paying for.

because it's