ActiveCampaign

We'd possibly even have more complaints from people who didn't realise or don't know why we've gone in and taken money from their account.

So what we will do is, as soon as somebody joins our membership on an annual plan, we will use ActiveCampaign in order to schedule a series of emails that will start going out to them 11 months after they first join so for the four to five weeks prior to their renewal date they'll receive a whole bunch of different emails from us so in that final month we'll send four to five emails first of all letting them know that their renewal date is coming up letting them know what will happen what to do if they've changed their card details or They've changed their PayPal account or anything like that so that they're fully prepared and they're totally ready for the renewal payment that's coming.

And as scary as it may be to suggest that you do this, we also make sure that people know that if they don't want to renew, they have the option to cancel.

They can cancel their account themselves and we actually point them in the direction of where they would do that.

Like, what are you going to use the website for? Is this strictly for marketing? Is it strictly for lead magnets? Where are you going to use this for the rest of your business? And they go, rest of my business.

What do you mean? Are you paying for MailChimp? Are you paying for ActiveCampaign? Like how big is your mail list? Do you plan on growing a mail list? If you're going to grow a mail list and it's going to go over 5,000 people, you're going to save money to put the CRM in your website.

We could do that for you.

We have that service.

Because to me, it is the tool that connects all your different systems.

And when the coolest part is at any stage or event that happens in another tool, and that could be your CRM tool through HubSpot or Pipedrive, or it could be in your email marketing tool like ActiveCampaign or HubSpot or whatever you're using, You can trigger the SMS notification.

You can trigger an event in whatever tool.

I highly recommend you check out SalesMessage.com. It's what we use at our companies.

And so I was really frustrated with some of the limitations.

And now I'm at ActiveCampaign and there are some issues that I have there, but I'm not leaving.

No, because the retooling, I mean, first convert the data, that screws your deliverability up.

And then you've got a whole new, like you open it up and you're like, I don't know what I'm doing in here.

Yeah.

And it integrates, we integrate with over 27 different email service providers like MailChimp and all these different platforms, Keep and some of the biggest ones out there, right? So we integrate with them, ActiveCampaign.

We have direct integrations with all these platforms.

And then, so that allows you to, no matter your platform, then we also have webhooks.

is that we enable you to, you know, within Live Opens, we enable you to actually have access to, you know, the actual, again, back to the user having the powers in the hand of the business owner.

We're giving you the email address of the actual person that was active in the list.

not this fake inflated number that you see at ActiveCampaign or any of your other email platforms, right? Like you see this number, well, it's counting Apple and PP and it's counting all the other things that are opening.

Well, with live opens, we're actually sending, you get access to a whole trigger that says, oh, this person opened their email and then you download it all into the week or into the day or whatever cadence you want to do.

It investigated open source libraries that did email marketing.

Um, it also pulled, it looked at ActiveCampaign's public API contract and public SDKs to understand how the API is built.

And so I think it was trying to reverse engineer not just the functionality of it, but maybe it was trying to understand from how the contract is described, what it's intended to do.

So I happen to know the, the company was built on PHP, the original company's built on PHP.