MailerLite

Which email platforms do you integrate with currently?

Currently, it's MailerLite, Klaviyo, MailChimp, Kit, Flowdesk, and maybe one more.

I forget.

But if we don't have the one that you want, just email support at Kuros.com, and it's about a one- to two-day turnaround before we add those.

But don't use Cladio for this.

My auto recommendations would be MailerLite or Customer.io or they are more technical than FluentCRM.

After a while, it can really add up.

So sometimes half of your customers, they will come from emails, actually not from your ad.

Nobody can really shut you down.

Also, it's a super cheap tool.

However, our preference nowadays is either MailerLite or Customer.io.

Both tools are great and cheaper than Klaviyo.

But AI can only do so much because there's a place where AI will tell you to do something, but it's of an old version.

Or then you're saying, what does the so-and-so mean? They want you to connect DK in your MailerLite and you need to log into your domain provider and connect.

change your code in the background and add your text in and all this stuff.

And if you don't know what that means, you then have to say, what is this? What does that mean? Where do I find this? And before you know it, it still took you three hours to do a job that possibly could have taken me 20 minutes, half an hour.

So it's just the place that you get, you get to step two and it's telling you to press the button and the button's not there so then you're taking a screenshot and Sally is saying can you do this oh yes sorry I didn't realize you're in a newer version of MailerLite than I was seeing before and before you know it you're thinking oh fucking hell I wish I'd just paid someone to do that and that is literally the clients coming in to me the moment are these people they are people that have started doing things themselves they built websites using graphics because their stuff looked nice in Canva but they couldn't get it to work on the website and it looks lovely on desktop but then they went to mobile and it's really small and it just makes life a little bit harder in the future so as I think is get it done right the first time you're not going to have to keep me doing it and I believe, this is something I mentioned in so many podcasts, I believe that everybody should know how to use their own platforms even if they don't want to.

And that's why with all my client stuff, I will say, let's build this out and then I'll do a little video and show you how to make edits for the future, especially websites.

You should be able to go into your own website when it's finished and make any edits that you need to make.

You're going to Google or YouTube.

How do I create a landing page inside Flowdesk? How do I create a landing page inside Kit? How do I create a landing page inside MailChimp or MailerLite? Whatever you're picking.

How do I create a landing page? OK.

Once you have all that, I want you to test the whole thing to make sure that when you put in your name and your email, you're taking to a page that says, thank you so much.

Okay.

It is a little complex at the beginning, but it is something that gets better and gets so much easier once you start doing it.

How do you share this? Usually Kit, Flowdesk, MailChimp, MailerLite, whatever, they will give you a link once the landing page is done.

Once everything is set up, they're gonna give you, once you publish it, okay, once it goes live, they're gonna give you a link.

So let's talk about that worry, right? The one that says, "If I send that many emails, everyone is going to unsubscribe and think that I am pushy." Let's look at the real numbers on this.

Unsubscribes are smaller than you think, and I have seen that within my own email lists, right? Okay, so MailerLite, that is the platform that I use for one of my newsletters, and they looked at three point six million email campaigns that were sent in twenty twenty-five.

The median unsubscribe rate was point two two%.

That means if you have 500 people on your list, you can expect about one person to unsubscribe per email.

But they will write their email down on a bit of paper saying, yes, I want to hear from you.

But not only that, don't then forget to take that bit of paper and then actually put it into whatever your email database system is that you're using, whether that's MailerLite or MailChimp or whatever it might be.

But actually take that and then put it in and say, Thank you for coming and subscribing.

But you can set up, like, automation so that when people are actually subscribing.