232 - Thriving in Midlife Reinvention with Juliana Spaven

So when you started creating content, Jelena, you were just sort of behind the scenes, "This is what I do, this is what I eat" or, "This is what I wear." How, how did it ha- How has it evolved from the beginning to now?

So interesting.

Um, I think I was, you know, I s- When I started my Instagram content creation career, again, it was really meant to be just kinda like a turn the camera on behind the scenes, "This is what I do as a model every day," and, and because it's so interesting.

I know so many models, and I've met them throughout my, my years of modeling, and they, like every model has...

I mean, think about it, like Kendall Jenner has a really strict, or, you know, maybe Gisele Bündchen is a better example, where her, her diet and her workout regimen is just a known thing.

It's on headlines and newspapers everywhere and magazines everywhere.

Everybody knows how diligent they are, but they never talk about it, right? And so I just thought, it would be kinda interesting to show the real behind the scenes, behind the scenes of like what it actually takes.

Every model I know is tracking her food and her nutrition.

Every model I know has a regular sleep, sleep schedule.

You will not find models regularly drinking alcohol because of all the reasons associated with that and just how, how bad it makes you look the next day from a vanity standpoint.

And so I just found it so interesting that people weren't, like models that I know on Instagram were not talking about the, the, the price they pay to look that way.

And I was like, "Well, that's, that's kind of a disservice.

Let me do that." So that's where my content started.

And today, I've, I've moved away from that.

As I said earlier, it's, it...

I, I do showcase my campaigns from time to time on my platform, but that's not what I wanna focus on.

I don't wanna be known as being a model.

I wanna be known as someone who can really inspire women to change in midlife because I think that's such an interesting story for so many women, and I think it's possible for so many women.

I'm doing it right now.

So this year I launched my master class, How to Age Well Naturally, and it is all about everything I do.

It's literally I turned the cameras on for two months and filmed myself, like in the kitchen.

"This is how I meal prep.

This is how I make sure that I'm eating on track.

This is how I, you know, how I, how I work out, my workout regimen.

This is my mobility and flexibility and stability routine." Like nobody talks about that, but, you know, if you wanna be in your 70s and you don't want to trip over the rug and break a hip, you have to be working on your stability.

So when you started creating content, Jelena, you were just sort of behind the scenes, "This is what I do, this is what I eat" or, "This is what I wear." How, how did it ha- How has it evolved from the beginning to now?

So interesting.

Um, I think I was, you know, I s- When I started my Instagram content creation career, again, it was really meant to be just kinda like a turn the camera on behind the scenes, "This is what I do as a model every day," and, and because it's so interesting.

I know so many models, and I've met them throughout my, my years of modeling, and they, like every model has...

I mean, think about it, like Kendall Jenner has a really strict, or, you know, maybe Gisele Bündchen is a better example, where her, her diet and her workout regimen is just a known thing.

It's on headlines and newspapers everywhere and magazines everywhere.

Everybody knows how diligent they are, but they never talk about it, right? And so I just thought, it would be kinda interesting to show the real behind the scenes, behind the scenes of like what it actually takes.

Every model I know is tracking her food and her nutrition.

Every model I know has a regular sleep, sleep schedule.

You will not find models regularly drinking alcohol because of all the reasons associated with that and just how, how bad it makes you look the next day from a vanity standpoint.

And so I just found it so interesting that people weren't, like models that I know on Instagram were not talking about the, the, the price they pay to look that way.

And I was like, "Well, that's, that's kind of a disservice.

Let me do that." So that's where my content started.

And today, I've, I've moved away from that.

As I said earlier, it's, it...

I, I do showcase my campaigns from time to time on my platform, but that's not what I wanna focus on.

I don't wanna be known as being a model.

I wanna be known as someone who can really inspire women to change in midlife because I think that's such an interesting story for so many women, and I think it's possible for so many women.

I'm doing it right now.

So this year I launched my master class, How to Age Well Naturally, and it is all about everything I do.

It's literally I turned the cameras on for two months and filmed myself, like in the kitchen.

"This is how I meal prep.

This is how I make sure that I'm eating on track.

This is how I, you know, how I, how I work out, my workout regimen.

This is my mobility and flexibility and stability routine." Like nobody talks about that, but, you know, if you wanna be in your 70s and you don't want to trip over the rug and break a hip, you have to be working on your stability.