Jul 9, 2026 · 35 min · 10 segments
Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional…
Billy ParksGuestUm, so a lot of us here who are creators in the audience, right? Like, we start with media, it's at the core of what we do, and then we start to launch different businesses and projects off of it.
Like, uh, I started doing stand-up in 2002 and, um, you know, that led to obviously, like, you know, you build your stand-up, um, career that way by doing open mics and then being a middle act, and then a headliner.
he started that in 2009, and he was like, "You should do a podcast." And I was like, "I have absolutely zero interest in doing a podcast." And he kept on me.
Um, and then in 2010, I started doing a podcast called Your Mom's House with my wife, Christina.
[audience cheering] And, um, and we, uh, we started, we started that in 2010, and we...
You know, I didn't know that anyone was listening until I did an episode where I encouraged the audience to, um, harass a college roommate of mine.
And then he called me and was like, "I had to shut down my Twitter and my email account today because I got bombarded." I was like, "Oh, this is really working," you know? [audience laughing]
Uh, so that led to, like, understanding that people were listening, and I realized that we could sell tickets to go do a live podcast.
Um, so a lot of us here who are creators in the audience, right? Like, we start with media, it's at the core of what we do, and then we start to launch different businesses and projects off of it.
Like, uh, I started doing stand-up in 2002 and, um, you know, that led to obviously, like, you know, you build your stand-up, um, career that way by doing open mics and then being a middle act, and then a headliner.
he started that in 2009, and he was like, "You should do a podcast." And I was like, "I have absolutely zero interest in doing a podcast." And he kept on me.
Um, and then in 2010, I started doing a podcast called Your Mom's House with my wife, Christina.
[audience cheering] And, um, and we, uh, we started, we started that in 2010, and we...
You know, I didn't know that anyone was listening until I did an episode where I encouraged the audience to, um, harass a college roommate of mine.
And then he called me and was like, "I had to shut down my Twitter and my email account today because I got bombarded." I was like, "Oh, this is really working," you know? [audience laughing]
Uh, so that led to, like, understanding that people were listening, and I realized that we could sell tickets to go do a live podcast.
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