The Best Bet: Woodford's Chris Morris on Bourbon Hype, Legacy, and Prediction Markets

What happens when an industry built on patience gets disrupted by instant gratification? Chris Morris, Master Distiller Emeritus at Woodford Reserve, joins host Claudia Coffey for an unfiltered look at half a century in the whiskey business. From betting his career on bourbon in 1976 when vodka ruled the world, to building iconic pours like Woodford Double Oaked, Chris opens up about craft, legacy, and market realities. Plus, we hit the prediction markets to talk about secondary market prices, global competition, and the fine line between aged perfection and over-oaked wood. 📌 Where to watch: Search "The Best Bet Podcast" on YouTube for full video episodes! 💡 Episode Sponsors: • Town & Country Ford – Family-owned and keeping Louisville moving. Check out their full inventory online at http://www.fordlouisville.net! • LG&E and KU – Lower your utility bills with LG&E and KU's residential energy efficiency rebates. Learn more about qualified home upgrades at lge-ku.com.