Kentucky Bourbon Trail

We get to do a little urban bourbon.

tour there on the Bourbon Trail.

So looking forward to looking forward to coming home a little heavy, if you will, with some product and some of grandpa's old cough medicine to keep us warm through the winter.

I had the candy for the trick-or-treaters, but they didn't show up in our complex, so I just had to eat it.

It remains the most fun tour I have been on, so congrats on a well-deserved recognition.

I have told everyone I know who was going on the Bourbon Trail that it was a must-see stop.

I'll definitely be stopping by them again on my next trip to Kentucky.

And after I posted the news about Diageo canceling this year's special releases in the app, B. Skinner added this comment, Unfortunately, a sign of the times.

That's a trip I need to do.

The Bourbon Trail? Yeah.

And it's beautiful.

And that's worth taking a car up.

So I got a bunch of beer for the show.

And that was super fun to slow trickle it in.

I always wanted to have a bourbon trail, but I just can't grow chest hair.

Well, that's when I came back with gin.

Other things here, fellow lifetime honorees such as Bill Samuels Jr. of Maker's Mark and John Rea of Four Roses actually presented him with the gold framed copy and the University of Kentucky leaders gifted a vase recognizing the scholarship.

Morris first joined the KDA in 1991 on its marketing committee, which later oversaw the creation of the Kentucky Bourbon Trail.

And he became Brown Foreman's board director in April of 2007.

A lot of stuff in there.

fair.

But I did not intentionally pick four rye whiskeys that are all on the Kentucky bourbon trail.

Cause I guess with this one being in Louisville, Kentucky, um, It's on the trail, right on the trail.

So I feel like we keep saying this, but we do need to plan a trip where we do the Bourbon Trail.

Why not sign me up? I mean, we, we just recently talked about like, uh, I have a 40th coming up.

My dad has a 70th.

Why not the Kentucky bourbon trail? Why

not?

So I

switched to Plan B, which was something else that I knew a little bit about because I'd been to the Bourbon Trail maybe a half dozen times in my life.

Always enjoyed it as a tourism experience.

And so I started looking into the Kentucky Bourbon Triangle market.

I live in the mountains in Utah.

I love the Intermountain West.

And it is just one of those markets that as much as people love the mountains, as much as we have visitors here, that acquisition cost is so high that it makes that ratio of... our debt service and our holding costs and all that things that we have to have as far as expenses on a property versus the revenue that it can generate that's not real favorable in our especially where interest rates and prices are at right now and it's just it's one of those markets that is really really tough to great property breaks even right and it's and so you're you're just i love the mountains as well and it's but they're hard to make work on a short-term rental pro forma right and so Still went in, though, to, you know, another market, like you said, Plan B, the Bourbon Trail, something that I love as well.

I've been out to that area and kind of figure out that triangle.

Kentucky has more than 100 licensed distilleries in operation.

74 destinations on the unified Kentucky bourbon trail as of this past July.

And the planning to build... continues despite those economic headwinds globally.

Kentucky Distillers Association members are in the middle of a 10-year, $3.5 billion capital investment campaign.

Yeah, for sure.

And you guys exist in such an interesting space.

And I've had a few guests recently, for whatever reason, that work in this sort of intersection of, you know, existing in the tourism space as far as the Bourbon Trail goes.

So attracting outside people specifically for what you're doing, but then also being just a regular supplier of a product that people buy here.