Google Ads, ChatGPT Ads, Performance Marketing for Law Firms: Maisie Marketing at The Bruning Law Firm

And then in terms of like spend volumes that you've kind of seen, are we talking in the millions of dollars kind of per month or what sort of figures could you share? And I appreciate that you're a math major because you probably like maybe some of the data analytics piece of performance marketing.

Yeah, it's my it's my favorite thing.

I still get excited about seeing the numbers every day looking at the analytics.

So, yeah, for us, I mean, our spend is in the I mean, we're at around six to 10 million per year on marketing right now.

Wow.

So definitely enough sample size to have some probably fun A-B testing and kind of see what sticks and what works and doesn't, right? From, I guess, an AdWords perspective, or are you also kind of using different platforms outside of Google now at this current law firm, like Meta, et cetera?

Yeah.

So we do, I mean, obviously we're still doing Google Ads, LSAs.

We invest in organic, um, We're doing meta, we buy from third parties.

And then we've also just this in the last year or so started investing in branding and building our own brand throughout Missouri.

So we're also doing YouTube ads, billboards, radio, and everything that goes into that.

That's great.

I have a friend who works at Dr. Squatch, which I'm sure you've heard of.

They're super book commercials.

And some rumblings I hear from folks that are spending quite a bit in different marketing channels is that YouTube is kind of still a little bit of a goldmine and an efficient channel.

Is that kind of the case that you've seen? Or is there any insights that you have across channels that you could share with the audience?

Yeah, it's really interesting because in the personal entry space, branding is so important, but there's no branding you can do that's going to force someone to pick up the phone before they've actually been entered.

So when you're doing YouTube or trying to get your name out there, I think you really have to do it with the goal of creating name recognition and trust and not with the goal of getting... cases from that spend.

So in that sense of like brand building, I think YouTube's been great.

The CPMs are still pretty low, especially compared to streaming or network TV.

And so yeah, I think in that sense, it's a little bit untapped.

Very

interesting.