And then the second part is maybe, is there any kind of interesting AI tools that you use or your firm uses that have an AI flavor to them?

Yeah, absolutely.

So I think AI has impacted marketing in so many ways already.

I think, you know, most people are still using Google.

I think there's a lot.

Eventually things might shift to where people are using ChatGPT or if Google switches to AI mode, that will become the default.

But for right now, I think most traffic is still running through general Google search.

And maybe we can also touch what you think it might change in the PI, personal injury law space.