Your time is worth more than your wealth | Kenny Santucci

Kenny Santucci did nine seasons of MTV's The Challenge. Today he trains Bon Jovi, guys from the Knicks, and whichever WWE wrestlers are in town, out of two New York gyms he owns. Presented by Proppel — hire A-player marketing and ops talent from the US and LATAM. Get 10% off your first hire: https://www.weareproppel.com/theadvantage Follow Mike on Instagram: https://instagram.com/mikewystrach CHAPTERS 00:00:00 The Month He Lost Under Armour And HYROX 00:01:45 Nine Seasons On MTV's The Challenge 00:04:02 Start Before You Know What You're Doing 00:08:09 What A Two-Year Lawsuit Teaches You About Partners 00:16:38 Why Community Is The Only Moat A Gym Has 00:19:17 Rebuilding From A Push Cart In A Public Park 00:26:55 Bon Jovi, The Knicks, And Who Else Walks In 00:27:44 $500K Used To Be Rich. Now $5M Makes You A Loser 00:29:28 Admit You Don't Know Business, Then Ask For Help 00:37:02 Own Your Distribution Or Rent Someone Else's Audience Everything between those two sentences is the part nobody puts on a highlight reel. He came off television and took the New Jersey civil service test his father wanted him to take, and got hired onto a fire department — he describes standing in the line-up thinking this was going to be the rest of his life. He partnered into a gym in Jersey with no idea how business worked and nobody to ask, and it ended in a two-year lawsuit. He built a 5:30am class at Solace that packed out for years while the equity he was promised never arrived. Then in January 2020 he signed Under Armour and HYROX in the same month, and weeks later both deals were gone and New York was shut. He pushed a cart of kettlebells to the park at 28th and 10th because it was the only way left to work, and the wheel came off on the way. People walking past asked to join. That is The Strength Club, now in Flatiron and Caldwell NJ, and Strong New York — the festival Forbes named one of the best in the country, taking over the Glasshouse on September 26. He is sharp on what the money noise does to people. Growing up he didn't know anyone earning $500,000 a year, and now the going line is that $5 million a year makes you a loser. Ask him the ten-year plan and there is no exit in it. His merch says bury me in the gym. KENNY SANTUCCI Instagram: https://instagram.com/kennysantucci Website: https://kenny-santucci.com Strong New York: https://www.strongnewyork.com The Strength Club: https://thestrengthclub.com PRESENTED BY PROPPEL Proppel places A-player marketing and operations talent from the US, LATAM and beyond — video editors, designers and media buyers through to managers, directors and VPs. It's performance-based: a one-off fee only once you actually hire someone, no retainers, no ongoing costs, and every hire comes with a three-month guarantee. Get 10% off your first hire: https://www.weareproppel.com/theadvantage THE ADVANTAGE All episodes: https://mikewystrach.com/podcast