Jeremy Barker, Founder and CEO of Murphy Door and host of the 90 Proof Wisdom podcast. Jeremy is a firefighter-turned-entrepreneur who took a simple concept—turning standard doorway space into hidden storage—and built Murphy Door into a national manufacturing giant featured on the Inc. 5000. From building a manufacturing supply chain in America to scaling a D2C physical product brand and hosting unfiltered conversations on business operator mechanics, Jeremy knows what it takes to build a company from the ground up. Today, we’re diving into the reality of manufacturing physical products, balancing D2C e-commerce with retail distribution, and the operator mindset needed to survive scale.