Oct 19, 2026 · 23 min · 11 segments
Jordan West of Social Commerce Club, a TikTok Shop agency, joins Brent to talk about how a path through dropshipped hoverboards, Shopify, Facebook ads and a string of acquired brands led him to go all…
Why do you think TikTok, even though it's one, like it's still around, but it's like still so dominant? Do you think it's their algorithm or what is it that gives them that special sauce that like puts them apart from reels and
So within the shop itself, right, they've done such a good job of integrating shop content into the algorithm, right? So I think that Instagram has done a really bad job of creating a closed ecosystem and going all in on the shopping portion of this, right? Right.
They were able to integrate the creators into the platform in such a different way than Instagram was.
And somehow that algorithm understands within a few swipes what you actually like and is able to pull you in.
Now, on the other side, I just want to let you know, my kids will never have TikTok.
I really actually think that it is one of those things that it is like heroin for young kids.
I mean, 170 million Americans are on the platform for 90 minutes or more a day, right? And that alone, right? Like they have figured something out for people to stay on their phones watching, right? And this is where brands have to be.
And there's never been a better top of funnel channel that we've seen in North America than TikTok.
How do you think, like, how can service companies take advantage of this? You know, like you had your agency before.
Why do you think TikTok, even though it's one, like it's still around, but it's like still so dominant? Do you think it's their algorithm or what is it that gives them that special sauce that like puts them apart from reels and
So within the shop itself, right, they've done such a good job of integrating shop content into the algorithm, right? So I think that Instagram has done a really bad job of creating a closed ecosystem and going all in on the shopping portion of this, right? Right.
They were able to integrate the creators into the platform in such a different way than Instagram was.
And somehow that algorithm understands within a few swipes what you actually like and is able to pull you in.
Now, on the other side, I just want to let you know, my kids will never have TikTok.
I really actually think that it is one of those things that it is like heroin for young kids.
I mean, 170 million Americans are on the platform for 90 minutes or more a day, right? And that alone, right? Like they have figured something out for people to stay on their phones watching, right? And this is where brands have to be.
And there's never been a better top of funnel channel that we've seen in North America than TikTok.
How do you think, like, how can service companies take advantage of this? You know, like you had your agency before.
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