Shopware

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I haven't seen these guys personally in months.

But yeah, for Altus Nova, Shopware is a new platform for us for e-commerce.

This is our first project implementing Shopware.

It's valuable for us to get more interest in the ecosystem, meet Jason and the team.

Again, met him before, but just spend time with them and then just meet other partners and all that and expand our presence there.

So first time with the Shopware platform and you picked probably the most difficult category of product to get into, right? Car parts.

Yes.

Yeah, something

to try to help them figure out how to navigate this damn e-commerce that is unfolding so goddamn fast, right? We need to, on one hand, have some humility with not knowing everything and be able to say that, but trusting some of our strategic instincts and history and wisdom enough to say, here's our point of view, let us help you.

The first time I think I met you was at 2024 Chicago at the Shopware.

Yeah, it was.

Yep.

He had to put, he has put so much work into building community and doing it in a really genuine way, bringing people on the journey.

How have they evolved over the last two years? If he, if he can put it into some context.

Yeah, I'll give Shopware a lot of credit.

And this is a comparison or perspective that I can have based on 22 years of seeing companies come and go.

So hearing what directions they're going with.

And then, of course, the Shopware platform itself.

What kind of development,

enhancements, features, direction?

They're very easy to work with, which is wonderful.

And I think that really goes to the heart of it.

So in Shopware, we can navigate and have a conversation with people who are actually making the decisions on the platform, on the product, and have meaningful conversations and not have it go through like a Byzantine decision-making, all the torturous project.

You can actually see the outcome.

That, that problem has not really changed.

I think what, what has changed is some of the bigger software companies, uh, I'd say within the last two years, you, you see your recognizable names like Shopify, BigCommerce, a lot of the big PIM companies, Shopware.

We're, we're talking about Shopware.

We, this is makeup from the Shoptoberfest.

They're, they're pushing the industries ahead much faster than we- we've seen in the past.

So we're seeing a rush to fix that, and, and with us using AI, we can certainly help with that, uh, for sure.

So it's, it's getting better, but I, I think that's a historic problem we've seen.

Where are you seeing Shopware fit in and how flexible they are to help, to help the distributors set up a site quickly?

Mm

... um, uh, Shopware.

Um, and, uh, we've, we've got some other partnerships that we have cooking as well.

Are you gonna be at Shoptoberfest?

Next week.

Yeah.

That's Shopware's big event.

Uh, that's, that's amazing.

Like you've got Magento, for example.

There's a bunch of them, Shopware and Amazon.

You know, there's many of them.

WooCommerce, yeah, WooCommerce, exactly.