Social Commerce Club Inc.

We work with a lot of enterprise brands.

at Social Commerce Club.

And a lot of them do tend to get discounts because TikTok wants to bring them onto the platform to legitimize the platform.

So let's just use 6%.

That's a pretty phenomenal distribution model and why I have been obsessed with TikTok shop from the very beginning.

We've seen this get absolutely enormous.

In one of the case studies from social commerce club, 92.43% of TikTok shop revenue was coming through affiliates.

And we see this time and time again.

Now you're figuring out how to track that too, right? And suddenly all of this incredible content is so hard to move over to Meta.

Today I'm gonna talk through exactly how we manage this at Social Commerce Club, and I'm gonna give you the exact steps so that you can do it for your brand, and that that creative can end up being the winning creative in your meta ad account.

Hey, guys, my name is Jordan West and I run one of the biggest TikTok shop agencies in North America, and soon to be in the world.

I take what we're learning here, and I share it here to help you build a better brand.

Today we are looking at an account within Social Commerce Club here, and I'm gonna show you how to review creator applications, look at the content, understand the offer, and follow the process that we are using in ads.

We're gonna stop before submitting anything in the live account because we already have some really, really great stuff going, and I'm gonna show you some of that.

Number one, let me tell you why this is worth your time.

A brand that we worked with at Social Commerce Club, Portland Leather Goods, saw their number one creative on Meta become their number 16 creative on Meta when they implemented this same strategy.

They're figuring out new use cases that you never would have.

Like a brand that we work with at Social Commerce Club, they gave us a product.

They're like, hey, this product is kind of a dog.

We just want to get rid of it on TikTok shop.

So think of these creators like salespeople, right? That's really what they are at the end of the day.

They're understanding the product, they're talking about the product constantly, they're figuring out new use cases that you never would have.

Like a brand that we worked with at Social Commerce Club, They gave us a product.

They're like, hey, this product is kind of a dog.

I'm going all in on this.

So I started Social Commerce Club.

And let me tell you, it was the best decision that I have made in business up until now.

And I just went all in and learned everything that I could.

The most amazing thing about TikTok shop is that there is this mass amount, there's 4 million plus of these creators out there that are making content for for your brand that you are sending samples out for so you can get these learning loops about your content, right? And these creators can go viral for you on the platform to their different niches.

That's the most amazing part about TikTok shop is that brands now have this unlimited amount of human creative that is coming in, where they are only incentivized, they're not incentivized by anything else except to actually make content for your brand to make money, right? So the content that they're creating is meant to actually drive sales, which is why that content is the best kind of content on other platforms.

Because the content, if it's producing revenue on TikTok, which I really think is the hardest place to actually produce revenue, then it is going to be great content on other platforms as well, right? So we see, you know, we've worked with some massive, massive brands, Social Commerce Club.

And what we've seen is their content, there was one big, I can actually say who they are, Portland Leather Goods.

Um, he is preaching the good news of TikTok Shop and social commerce everywhere and in every way.

It is the one and only Jordan West, Social Commerce Club.

We must welcome him inside the show.

Get in here, Jordan.

And it was fast.

It was fast.

It was 19 months from the beginning of Social Commerce Club to that.

That is crazy.

Availability, compelling content, search visibility, customer trust, and AI-ready product information are not vanity metrics.

They are the operating fundamentals we tend to see in commercially successful brands here at Social Commerce Club and at Podia.

So the message is not improve your score and sales will automatically follow.

It is the brands winning commercially that tend to be the ones that are executing these fundamentals extremely well and the things that we focus on with our brands at Podia and why we are the authority to put this out.

I take all of the learnings that our team has, I boil it down, and then I share them for you here to help you build a better brand.

Today, I'm walking you through how I'd assess your account with our team at Social Commerce Club.

Eight different checks from your product through to the people running it.

We'll use a made-up shop throughout.

By the end of it, you're going to see why I would hold off on increasing the ad budget, what I would fix first, and how I'd turn that into a seven-day plan.

If you've ever booked a call with our team, this gives you the thinking behind the questions that we are actually asking at Social Commerce Club.

If you are auditing your own shop, pull up your numbers and circle the first problem that you recognize.

Let's get into it.

Let people judge whether it would help them or not.

At Social Commerce Club, this is why we spend time on creator and product.

A creator who actually understands the customer's problems can give you a much better starting point than somebody who simply has a massive audience like in the influencer world.

If you're in a practical category, find the people already doing the job that this product helps with, then make the improvement visible.

Here is the common thread.

Comfort, just like the name.

If you'll notice my agency's name, Social Commerce Club, comfort is exactly what they are saying.

Comfort, comfortable.

Hey guys, my name is Jordan West.

I run one of the biggest TikTok shop agencies in North America, Social Commerce Club, and I take what we are learning at the agency and share it with all of you to help you make a better and bigger brand.

Here is the big idea today.

Today, we are going to find the constraint that is holding back your shop, then focus all of the effort on that constraint.

because this is one of those things that brands don't really realize is a really, really big deal and that they need to be focusing on.

You could spend a week debating creative strategy while your best-selling variant just is not available or it's hidden somewhere else or maybe it's not set up correctly.

This is something we look at at Social Commerce Club, the agency that I founded, in a massive way.

Do this before your next marketing meeting.