Jul 2, 2026 · 56 min · 15 segments
The music industry has changed, but the artists who get it are winning. Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in music — from curated playlists…
Steve CardiganGuestAlex GarciaHostClipping is quickly disrupting every single industry, but few more so than music.
Artists are now bypassing labels and going viral on their own by using fan pages.
So if you're an entrepreneur, marketer, or just someone interested in how this stuff works, you're gonna love this episode.
We brought in industry thought leader Steve Gardigan to talk about how clipping actually works, what's blowing up artists in 2026, and the backstory behind the viral AI song from Haven, I Run, that took over TikTok and didn't use a single human voice.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Clipping is quickly disrupting every single industry, but few more so than music.
Artists are now bypassing labels and going viral on their own by using fan pages.
So if you're an entrepreneur, marketer, or just someone interested in how this stuff works, you're gonna love this episode.
We brought in industry thought leader Steve Gardigan to talk about how clipping actually works, what's blowing up artists in 2026, and the backstory behind the viral AI song from Haven, I Run, that took over TikTok and didn't use a single human voice.