Target audience

as well as how you can create your very own B2B audience.

We spoke about on our call building five steps to build a B2B target audience, so this feeds nicely on from building those AI personas.

Let's get into it.

Hayley, thank you so much for joining me today.

But I've heard of businesses do this, right.

And it's always interesting and what people do, I think.

a business as big as samsung you guys are obviously incredibly regular and you've got to be incredibly careful as to what llms you let in and how much you use them but i think everyone still personally just on their even on their personal pieces using it to go back and forth with whether it's a claude or a gpt or anything um As we move on to our last kind of segment, we spoke about on our call building five steps to build a B2B target audience.

So this feeds nicely on from building those AI personas.

Throughout this line,

you were, you were talking about like answering the question of what does a game set in Asian culture coming out of Asia look like? So does that mean that the target audience for say line wake is an Asian audience or is it meant for a non-Asian audience?

That is an excellent question.

I think ideally it is a little bit more, I would say, Western oriented.

So I take you as being very relatable.

Who's your perfect target audience? Who is the kind of person you like to speak to and you get the most impact when you do speak with them?

Yeah, so I would say from my own experience, I love working with leaders and CEOs and management because I've learned the hard way that a bad leader impacts everyone.

It

And last time, we added another important piece: the people.

Who genuinely experiences that problem? Who values the change? And who is likely to benefit from your solution? By the end of the episode, you had a working target audience and an updated solution statement.

So now, you've established two essential pillars of your business: solution and audience.

But there's a third pillar, and it's one that will influence how you turn all this thinking and preparation into something real: your mindset.

You've clarified the problem you want to solve and the value you intend to create.

That's your solution.

You've identified the people most likely to need or value that solution, and that's your target audience.

And together, those two pillars give your business a meaningful direction.

Excellent.

So Emily, who is Chartless for? Is it for independent practitioners? Is it also for dietitians who are part of a medical practice? Who is Chartless for? Who's your target audience, at least right now?

Our target audience is anybody who wants to be more present during their session, save time on charting and administrative and burnout, but really yes, private practice, dietitians in private practice who are having trouble managing some of the administrative burden.

And that includes solo practitioners, group practices, dietitians in medical offices or that work alongside doctors.

So really anybody in that lane, although we do plan to expand out to other professions.

Maybe you've won awards in a particular area.

But once we have our product details organized, then we can move to the next step, which is to identify the target audience that we are going to be communicating with or selling to.

This is gonna be a very easy step in terms of effort and time, but let's take a few minutes to talk about what we're doing here because it's really this step that is gonna help us to have the best possible sales pitch because what we're trying to achieve is a sales pitch that grabs the prospect's attention.

So in order to do that, what we can do is we can make our sales pitch specific to the audience that we're communicating with.

And certainly you could use a broad audience where you maybe create a sales pitch that works for everybody you interact with.

The broad audience in Target is maybe a good starting place.

So if you're creating your first sales pitch using this approach, maybe and you sell B2B, maybe just select businesses as your target audience.

But then once you come back, maybe you sell into a few different industries.

What problem are you helping with? What value are you creating? What is the solution you're bringing into the world? Today, we're adding the next piece, the who.

Because even when the problem is real, and even when the solution is useful, we still need to know: Who is this solution actually for? Who genuinely experiences the problem you've identified? Who cares enough about changing it? And who is most likely to benefit from the solution you can provide? And that's where we're going today, from solution to target audience.

Here's today's opening truth.

Your target audience is not the same thing as your follower count.

And this distinction matters because we use the word audience in different ways.

Sometimes when people say they have an audience, they mean people who follow them on Instagram, people on their email list, podcast listeners, YouTube subscribers, or people who regularly read their work.

Those people are paying attention to them in some way.

But we're talking about target audience today.

So the other thing that's very interesting about the Manosphere is their target group.

So the audience target audience is actually eight to 15 year old boys.

That's who they are trying to get.

So this is why I say we need to care as the mother of a son.

The Manosphere very deliberately cultivated an indoctrination strategy complete with a publication style guide on how to progress consumers from moderate mainstream content to more and more radical material, right? There's a very calculated progression that they've laid out on how to do it, right? It's very, very intentional.

It's very well organized.

So the entry point, which is the major focus for like young, malleable young boys, they say the target audience is 10 years old.

That's when you're still impressionable.