Ep#70 - Eric Ries. He wrote the rules. Now he's rewriting them.

**Eric Ries, author of *The Lean Startup*, joins Startups Decoded to discuss his new book *Incorruptible* and why many successful companies slowly drift away from their founding ideals.** Andy Walsh sat down with Eric to explore the forces that reshape organizations as they scale — from governance and incentives to leadership dynamics and investor pressure. Drawing on examples from companies like Costco and FedMart, Eric explains how culture, trust, and long-term thinking are often eroded by systems designed for short-term outcomes. This episode examines why success can quietly corrupt company purpose — and what founders must do to build organizations that remain principled as they grow. **Presented by Deel: If you're making your first or fiftieth hire — and doing it across borders — Deel is worth knowing. They're supporting Startups Decoded this season for good reason.** *LEARN MORE.* **Listen**: Apple || Spotify || YouTube **What We Cover** • The legacy and influence of *The Lean Startup*  • Why companies drift away from their founding purpose  • The hidden forces that shape corporate culture  • The founder-to-CEO transition and shifting power dynamics  • Governance, incentives, and long-term decision making  • Lessons from Costco and the collapse of FedMart  • How founders can design companies that stay mission-driven **Get *Incorruptible*:** Order here **Eric Ries** Eric Ries is the author of *The Lean Startup*, one of the most influential books in modern entrepreneurship. His work has shaped how startups and large companies approach innovation, product development, and experimentation.  Andy Walsh 2× exited founder and host of Startups Decoded (500,000 downloads + Top 2% globally). **Access All Areas.** Listen: Apple || Spotify || YouTube Subscribe: Substack Connect: LinkedIn Web: startupsdecoded.com  Socials: TikTok || Instagram || X **Music Credit** “Neptuno” – Phondupe (Album: Onykia)  The Studio ​Filmed on location at 28th&Park. A content & production studio for New York’s visionary Builders, Investors, Artists, Musicians, & Creators to amplify their voice & share bold stories. Use the code "Decoded" for 25% off your first booking.