Johnson & Johnson

And this is a fascinating, fascinating alternative to sort of price from 2000 let's see 2020 let's start with 1999 and this was the bubble days and you'd see that Microsoft stock has finally recovered And this happens in every industry.

It actually happened with Johnson and Johnson.

The markets can, I wouldn't say they can't have their own imagination, they do have their own imagination.

They do have their own implicit opinion.

Tylenol, 1982, seven people in Chicago died after someone laced Tylenol capsules with cyanide.

Johnson & Johnson pulled about 31 million bottles at a cost of roughly $100 million, and they pioneered tamper-proof packaging.

Tylenol's mark-market share, a lot of people don't realize, has crashed from 37% to 7%, and then came back within about a year because the company earned back people's trust.

That's essentially the logic behind what Mark Zuckerberg is saying.

the profitable company.

These companies, and I use as examples McDonald's and Coca-Cola, Procter & Gamble, Johnson & Johnson, because they're well-known American brands, but there's a lot of companies you're going to want to have to diversify a portfolio.

But they have to manage you to a social contract.

In other words, they can't go do crazy M&A.

I used to be a writer for them.

And there was a huge, huge lawsuit with Johnson & Johnson's baby powder because the talc was actually causing damage to the babies and their organs with the age of one day.

And so talc is very toxic.

So some of our patients, we get them off of medications like that and help them get connected with the HRT doctor.

Some folks I still occasionally email or chat with.

The CEO of Johnson & Johnson and some board members.

We still talk or been invited to a wedding.

Baby care packages.

But I remember the exact same thing is happening to us that happened in foot and ankle.

So you'll go to these GPOs and then what happens is they turn around and they ask their big partners, hey, Striker, J&J, what do you think about this? Oh, no, look at this product and that product.

We already have these.

And here's why you can't do this.

to make people comfortable with the idea of owning stocks, owning companies.

Who wouldn't want to own NVIDIA and Microsoft and all of the Johnson & Johnson, Coca-Cola? It's not like we're gambling.

We are simply owning parts of these legitimate companies.

And here is, and I don't know if in your classes for financial literacy that includes investing, whether you show them any of the Morningstar work, boy, do I wish you would, because here is one of the free services from Morningstar, and that is that I can take mutual funds that have been around, whether it's for a few years or generations, like this VFINX.

Many companies until very recently were doing this.

Many companies still do this, but I know like Johnson & Johnson and Pfizer, some of the most prominent biomedical names, pharmaceutical company names in the nation were performing these experiments.

And this is not controversial.

I mean, it's in the studies.