EP4-5 | Taiwan is Brewing a Different Kind of Coffee

In this episode, we sit down with Jenny Hsu, a former Web3 operator who went from managing P&Ls, restructuring teams, and scaling startups to spending nearly three years working on farms, coral reefs, and regenerative agriculture. That unexpected journey eventually brought her back to entrepreneurship — this time through coffee. Jenny is now building ventures around regenerative agriculture and coffee, including Omawild, which she describes as “a nature fund disguised as coffee.” We talk about why she walked away from tech, what she discovered in Indonesia, why coffee became the vehicle for her bigger mission, and whether regenerative agriculture can actually scale without losing what makes it regenerative. In this episode, you'll learn: - Why Jenny walked away from the Web3 world - What she discovered through regenerative agriculture and coral restoration - Why coffee became her next business - What we don't see behind a bag of coffee - How Omawild connects coffee with nature restoration - Whether regenerative agriculture can actually scale - What Jenny is bringing back to Taiwan **從 Web3 到再生農業：她如何用一杯咖啡打造「偽裝成咖啡的自然基金」？ ft. Omawild 創辦人 Jenny Hsu** 從經手損益表、重組團隊到推動 Web3 新創規模化，Jenny Hsu 曾身處科技與數位資產的最前線。然而，她卻選擇毅然轉身，走入印尼的農場、走進珊瑚礁與再生農業現場，度過將近三年的田野歲月。這段看似意料之外的歷程，最終引領她帶著全新的視角重返創業圈——這一次，她以「咖啡」為載體，創辦了再生農業品牌 Omawild，將其定義為「偽裝成咖啡的自然基金」。本集節目邀請 Jenny 深入分享她告別科技業的心路歷程、在印尼土地上的實地發現，以及如何在商業規模化與永續生態復育之間找到真正的平衡。 本集重點： - **轉身告別 Web3 浪潮**：放下損益表與團隊擴張的日常，為何選擇跨入看似遙遠的自然土地 - **泥土與珊瑚礁的現場震撼**：深入印尼三年實地耕作，第一線看見再生農業與海洋修復的真實困境 - **為何是咖啡？**：揭開每一包咖啡背後被忽視的產銷鏈真相，讓日常飲品化為驅動生態修復的槓桿 - **Omawild 的商業模式解密**：如何跳脫傳統綠色倡議框架，將商業利潤精準導向長期的大自然投資 - **永續與規模化的拉鋸戰**：探討再生農業能否在擴大市場規模的同時，守住對土壤與生態的核心承諾 * * * 📍 **About Host: Paolo Joseph Lising** Senior Global Community Builder, Business Next Media Corp. 巨思媒體集團 #GlobalFounders #TaiwanStartup #StartupEcosystem 🌏 Helping foreign founders navigate Taiwan’s startup ecosystem by bringing together founders, investors, and innovators to share practical insights and support more global startups in Taiwan. 🔗 LinkedIn: https://www.linkedin.com/in/paolojoseph/ 📚 **Learn more about Taiwan’s startup ecosystem** 👉🏼 https://meetstartup.pse.is/4jhd5u 🚀 Stay connected with Taiwan–Silicon Valley innovation via the **Startup Island TAIWAN Silicon Valley Hub** **Website:** https://sv.startupisland.tw/ **LinkedIn:** https://www.linkedin.com/company/startup-island-taiwan-sv/ **Facebook:** https://www.facebook.com/people/Startup-Island-Taiwan-Silicon-Valley-Hub/61586221303202/ Powered by Firstory Hosting