Right About Now - Legendary Business Advice
Sep 29, 2026 · 48 min · 24 segments
Is your job a "star" role or an "extra" role? Matt Britton, founder and CEO of Suzy and author of *Generation AI*, tells Ryan Alford that AI will multiply the impact of creative problem solvers…
Matt BrittonGuestWe're always talking about what's now, what's right, 'cause, hey, that's what we do here on your number one marketing and business show on Apple Podcasts.
I was like, "Had no one thought of that yet?" [laughs] You got Generation Alpha, all this.
I'm gonna have to kinda contain myself a little bit, Matt, 'cause I know you're a wealth of knowledge on this topic, but man, Fortune 500 companies.
We can do the whole what you've done, how you've done it, but let's lead up to today a little bit of who the hell Matt Britton is.

I've spent my entire career helping large companies kinda decode the new consumer.

When I first came out into the workplace, the new consumer was Generation Y, which is known as the millennials, who is the internet generation.

A lot of people don't realize that the internet itself is only really 25 years old in terms of being a mainstream consumer consumption tool.
We're always talking about what's now, what's right, 'cause, hey, that's what we do here on your number one marketing and business show on Apple Podcasts.
I was like, "Had no one thought of that yet?" [laughs] You got Generation Alpha, all this.
I'm gonna have to kinda contain myself a little bit, Matt, 'cause I know you're a wealth of knowledge on this topic, but man, Fortune 500 companies.
We can do the whole what you've done, how you've done it, but let's lead up to today a little bit of who the hell Matt Britton is.

I've spent my entire career helping large companies kinda decode the new consumer.

When I first came out into the workplace, the new consumer was Generation Y, which is known as the millennials, who is the internet generation.

A lot of people don't realize that the internet itself is only really 25 years old in terms of being a mainstream consumer consumption tool.
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