2027 Starts Today: The Real Estate Marketing Playbook - REVB Reunion (Full Replay)

Welcome to the full replay of the REVB Reunion! Hosted by Tim and Katie Day, this live event brings together top producers and marketing strategists to give you the exact blueprints working in today's real estate market. The market has shifted significantly, requiring agents to move away from passive branding and embrace proactive video, AI search optimization, and direct-response sales. \--- ⏱️ SPEAKER LINEUP & TIMESTAMPS 00:00 - Introduction & The New Market Reality (Tim & Katie Day) Why waiting for the market to change is a trap, and why your 2027 strategy starts today. 00:15 - Simple, Raw Vertical Home Tours (Matt Petullo & Roland Osage) How to film simple, point-and-shoot walkthroughs on your phone, record voiceovers using MLS sheets, and repurpose single vertical videos across TikTok, Instagram Reels, and YouTube Shorts. 00:45 - Hyper-Local Video Strategy & Defining Your Audience (Alyssa Curnutt) Why agents create content backwards by asking what to film before deciding who they are speaking to, and how local business spotlights drive multi-six-figure GCI. 01:15 - "Dani’s Diary" & Writing for 1 Person (Kelly Melody) How mapping an ideal buyer persona down to her private diary thoughts and playlists created a 1-on-1 content strategy that generated high-intent leads in just 8 posts. 01:45 - Breaking Through Video Cringe & Industry Jargon (Giselle Ugarte + Katie Day) Why you must stop creating content for non-clients or competitors ("Respectfully, you're not my audience"), embrace uncomfortable video experimentation, and eliminate confusing industry jargon. 02:15 - Wingman AI & Winning AI Search (Jason Pantana) How consumer behavior is moving from Google search to asking conversational AI tools like ChatGPT, and how to optimize your digital footprint (Yelp map packs, YouTube transcripts, and bottom-of-funnel intent blogs) so AI search engines recommend you. 02:45 - Conversational Email Marketing & Circle Prospecting (Jimmy Mackin) How to turn a quiet database into listing appointments using short 5th-grade language, the 3-sentence "2nd Touch" follow-up formula (Afterthought + Fact + Question), and high-equity circle prospecting. 03:15 - The PPD Framework & Earning Attention (Neel Dhingra) Why organic video content must make viewers feel smarter rather than sold to, how to apply the Person → Payoff → Delivery formula, and how to build brand equity through value-first touchpoints. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/