Jack Johnson

And so that allowed kind of an opportunity and a need to become clear that, oh, the way we were kind of living our personal lives as a family when we, you know, sustainably with all of these elements from eating plant-based food to how we run our household to how we live our lives was just not there in the music industry before.

Not that there weren't many people, you know, Dave Matthews, Jack Johnson, Bonnie Raitt, people doing things, Coldplay.

But, you know, the general ethos was not focused on those things, let's say.

So we were, you know, I was already in this position of really taking that opportunity to try to move Billy and Phineas' world to this.

And so we just had such an amazing response.

And people want to do that, especially if their artist says, hey, I'm doing this at my show.

And there are lots of great examples, you know, the Dave Matthews, the Jack Johnsons, where those communities, like the Dead, you know, they had communities that were fans, but also really wanted to be a part of the actions of the band.

And so this is kind of a perfect way to combine them and have that, you know, massive audience and touch point.

can't be now.

Jack Johnson, Upside Down.

Good one.

Can I say? Always thought this was kind of boring.