Cannes is CES with Rosé

So what have I missed? I can give you everything that is being discussed here, but I've basically been on a different planet.

I've been activating all week.

I think I've spoken publicly for a good 14 hours.

On yachts, in villas, at the Bloomberg Studios.

Well, I don't know.

Where do you want to start? The Europeans? I'd talk with Brian

Monaghan about Albertsons and Fracture and Gamble and their new mini sitcom that they've launched.

Mm-hmm.

You know, that's the funny thing.

We thought that retail media was this sort of clinical practice where one would take the data set from all of your, you know, customer transactions and build sort of search-like or, you know, surgical advertising products.

And now they don't have places to put, they don't have kind of surface area for their ads.

So they have to now make media to get places to put the ads that are targeted with their retail data.

So they're creating production studios and doing micro dramas and things like that.

But they're using shopper data to do it.

See, data and creativity.

Do you know the company? You know Cargo.

You know Harry Cargo.

Yeah.

Harry's a hustler.

Cargo.

He's got the pure handshaking spirit that you admire.

Yeah.

Yeah, I've only met him a few times.

I look at that company and I just want to punch myself in the face, honestly, because- This isn't going to help

get a sponsorship.

So what have I missed? I can give you everything that is being discussed here, but I've basically been on a different planet.

I've been activating all week.

I think I've spoken publicly for a good 14 hours.

On yachts, in villas, at the Bloomberg Studios.

Well, I don't know.

Where do you want to start? The Europeans? I'd talk with Brian

Monaghan about Albertsons and Fracture and Gamble and their new mini sitcom that they've launched.

Mm-hmm.

You know, that's the funny thing.

We thought that retail media was this sort of clinical practice where one would take the data set from all of your, you know, customer transactions and build sort of search-like or, you know, surgical advertising products.

And now they don't have places to put, they don't have kind of surface area for their ads.

So they have to now make media to get places to put the ads that are targeted with their retail data.

So they're creating production studios and doing micro dramas and things like that.

But they're using shopper data to do it.

See, data and creativity.

Do you know the company? You know Cargo.

You know Harry Cargo.

Yeah.

Harry's a hustler.

Cargo.

He's got the pure handshaking spirit that you admire.

Yeah.

Yeah, I've only met him a few times.

I look at that company and I just want to punch myself in the face, honestly, because- This isn't going to help

get a sponsorship.