CES

And then we're right into the holidays after that.

So we'll get a little bit of a lull and then CES, which I'll be at CES this year.

Next year, if I actually retire, there is a scenario in which I would stay.

I wouldn't be on a truck, but there is a scenario in which I would stay.

Was that that year or the year before? That was my first

year at CES, yes.

We'll

get to 2024

All right, guys.

Well, let's, I'm trying to think.

2023, that's when we first started going to CES as well.

Thor ended up leaving us that year.

think that's what the majority of what people see, right? Yes, yes.

So like if you go hard for one week, let's say it's CES and you are Samsung, right? Samsung might hit me up during CES and say, hey, we want 30 billboards all along the strip.

We want five billboard trucks.

We want 200 Ubers and Lyfts or rear window billboards.

And we want 15 brand ambassadors with hologram advertising backpacks.

They are looking to pack in a year's worth of subconscious brand recall into one week.

And those blitz campaigns get expensive, but they're also super efficient because what you're doing then is you are... embedding your brand into not only an event, but an experience, right? A lot of people come to CES and it's an experience for them.

So then when they can't go anywhere without seeing Samsung or without seeing your brand, then whatever brand it is that does the blitz gets embedded into the subconscious part of their brain, which stores the memory of their experience of being at CES.

Um-

And I, I did wanna, I did wanna tell, um, 'cause Mortis, you know, our, our writer, um, ambassador, he had mentioned that CES was gonna be in Vegas that week when, that we were-

In January

... talking about.

And-

Yeah, CES.

Explain what CES is to those who don't-

It's a big electronics, um, show.