Emily Sundberg

We've been investing a ton there, as you can see with our conference room confessional in Brinton back there.

And then down the road, we had a partnership with Emily Sundberg of FeedMe at South by Southwest to continue the conversation.

So I think it's a mix of all the things.

Some earn, some own, some hate.

And while it is, I think you're beginning industry focus and deadline.

I feel like, like, that's kind of like what Emily Sundberg, Emily Sundberg does like food deadline, you know, and she does a very good job of it with the newsletter.

And

it's a piece of what we do.

We'll save that for another day.

All right, I want to shout out, next up, happy fourth birthday to the queen of Substack, Emily Sundberg's Feed Me turned four over the weekend.

And you might have seen this tweet going around.

So it shows kind of her growth, right? So I love this from Emily, but...

Basically, right.

She was not an overnight success.

Everyone looks at Emily Sundberg as, you know, the goat of Substack, the goat of the newsletter world.

But it took her a very long time to get where she is.

I do.

I'd say I used to do – I just was talking to Emily Sundberg from Feed Me About This.

I used to do the what would Sofia Coppola wear this rule instead of what would Jesus do, what would Sofia Coppola wear.

And I think I realized over the years I'm not as – I don't want to say rigid, but she's – it's very smooth.

There's like authenticities.

Can you be authentic online? Literally, I think Emily Sundberg in her newsletter this week was grappling with it with the person she was interviewing.

I feel like it's in the air because we're in this moment where you're professed to be authentic.

I had John Coogan from TBPN on my podcast, The Newcomer Podcast, and I was like, literally my first question was like, are you a character or is this you? So it's very much on my mind.

Okay, well, before we get into that, I want to talk about the Wall Street Journal is making a big push into streaming, into video.

There's some leaked documents that shows they've been, like, having a lot of conversations with creators, including Feed Me's Emily Sundberg.

That's a subsect that I read a lot of.

Evidently, those...

They have done it seemingly more as partners rather than propping up their own individual writers and journalists.

So they do have this Wall Street Journal's creator initiative where they are working with prominent newsletter authors in different verticals to get them into Wall Street Journal, different types of publications and outlets and more distribution there.

Per the Business Insider story, they were trying to work with Emily Sundberg to get a show on Wall Street Journal.

So it seems like they are more amenable to making these kinds of deals and thinking with that hat on.

Today I'm shouting out Jake Cohen.

Jake Cohen is Emily Sundberg's husband, my boss's husband.

Uh-huh.

But we had a podcast launch the other day, and he gave me a really beautiful vintage Chicago Bulls hat.

Thank you.

Thank you.

So before we go, I'm going to give Emily Sundberg a quick call.

Hey, Emily.

I'm so excited to keep watching her flourish.

Emily Sundberg, sharp eye, by Janice Min.

I first met Emily Sundberg at a small dinner she was hosting in Los Angeles.

A mutual friend in New York had told me that her business newsletter, Feed Me, has become a phenomenon, the kind of thing everyone in media seemed to be reading and discussing.

I was surprised then to find Emily unassuming, even quiet, without any of the swagger one might expest from a-- expect from a rising media star.