Aug 26, 2026 · 37 min · 8 segments
In this episode of On the Entrepreneur's Journey, host Peter Santry interviews Rene Rodriguez, founder and CEO of Speaking Roses. They discuss Rene's innovative idea of printing messages on roses, the…
Because I know you want to become the brand, you know, the, What did you call it? It was the the not the worldwide brand or the first brand for for flowers.
That's that's known worldwide because right now that's there is no brand for it.
So our vision is very, very clear that in the United States, we're developing the model.
We're working with all the models because there's so many opportunities, but we stay focused in what we're doing.
And the reason why is because we believe that we can package it as a franchise eventually.
Our vision is to have this type of stores all over the world Because now we cover corporate, birthdays, anniversaries, funerals.
And now we have a replicatable model that we know what buttons to push, what marketing to use.
So that's the big picture is how do we become a worldwide brand with a concept? Because the personalization is just a tool to open the door.
It's just the competitive advantage to get markets that nobody else can, simply because our technology.
So you see perhaps retailing in your future and, and certainly franchising where you can, you can actually put some, some rules and some guardrails around the quality, the people you choose and, and what, you know, what's permissible and what isn't under a tight structure.
And, and, The product can be sourced all over and, you know, your technology, I'm sure, can be used across the world anyway.
You went from how you rolled out your first model and how COVID made you rethink it.
Because I know you want to become the brand, you know, the, What did you call it? It was the the not the worldwide brand or the first brand for for flowers.
That's that's known worldwide because right now that's there is no brand for it.
So our vision is very, very clear that in the United States, we're developing the model.
We're working with all the models because there's so many opportunities, but we stay focused in what we're doing.
And the reason why is because we believe that we can package it as a franchise eventually.
Our vision is to have this type of stores all over the world Because now we cover corporate, birthdays, anniversaries, funerals.
And now we have a replicatable model that we know what buttons to push, what marketing to use.
So that's the big picture is how do we become a worldwide brand with a concept? Because the personalization is just a tool to open the door.
It's just the competitive advantage to get markets that nobody else can, simply because our technology.
So you see perhaps retailing in your future and, and certainly franchising where you can, you can actually put some, some rules and some guardrails around the quality, the people you choose and, and what, you know, what's permissible and what isn't under a tight structure.
And, and, The product can be sourced all over and, you know, your technology, I'm sure, can be used across the world anyway.
You went from how you rolled out your first model and how COVID made you rethink it.
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