Nestlé S.A.

And, uh, you'll see in the book that I have many, many examples of, of, uh, fake false green, green, uh, promises, blue promises.

Uh, uh, promises like one with a major, uh, bottling water, bottled, um, Coca-Cola and, and, and Nestle, uh, going into communities in the Global South, one in, in particular in, in the Philippines, and setting up a recycling pl- uh, project there and, and having a, what they call...

What do they call the trash engineers or something, which is people who need the work, right? And their recycling plant doesn't work, and they're just dumping millions and millions of, of bottles of plastic.

But then these companies turn around and say, "Oh, we've, we've met our, we've met our objective.

Do they? I don't know.

No, I think that's Nestle maybe.

Yeah.

So anyway, so they, you know, Cheerios is kind of their cereal.

That'd be my only fear.

I just want to sit one weekend with an Excel spreadsheet and figure out what other songs can do this exact same thing, and then hopefully I can take down Nestle or something.

Oh, man.

Take down Nestle.

Yeah, this was Dave's chance.

This really was

So we had a new design of postbox with an advertising panel on the front.

And a long, long story short, I went to see Nestle and said, So we signed up thousands of petrol forecourts and said, we'll put postbox on.

They all wanted them because people used to drive around with a letter in their car and couldn't post it, but you can park at a petrol station.

I went to see Nestle, who gave me a letter that said they'd go on 1,000 post boxes at £1,000 a year.

So it was worth a million pounds if we put 1,000 post boxes up, which we couldn't afford to do.

So basically, I sold the company with all these contracts to, ironically, an Irish company called Moro Farrell Ad Shell, which in turn was bought by Clear Channel.

And basically, we rolled out about 1,200 post boxes into them using this Nestle contract and then sold advertising to other people.

So the thing was, then we sold that, ironically, to the Royal Mail, which was a great deal.

Especially, like, I mean, I saw that firsthand in Ethiopia where I was working with TechnoServe, right? We were, you know, essentially, like, the exporter of all of these, uh, co-ops, um, and had contracts with Starbucks, Peet's, you know, in addition to, um, the Stumptowns and, like, the specialty coffee.

But the majority of coffee that's bought out of Ethiopia that's, that is, uh, specialty, and it's, like, Starbucks, Peet's, uh, Nestle, right? They're all buying specialty coffee.

And you know, all these, you know, tons of farmers had contracts with Starbucks at, like, 2.20.

Mm-hmm.

If they want to come, we have to serve and we want to do so reliably.

The benefit is that bringing in additional robust infrastructure into Clinton is going to create an even stronger backbone for some of the Some of the sponsors I heard you talk about, Lionel Bissell, Nestle, ADM, all of the industry that also may have growth plans.

So the benefit is that we are going to make sure that the cause of those infrastructure improvements are paid by the person that's asking for that.

But the benefits are going to be felt by the community and really even greater into eastern Iowa by bolstering the transmission grid in the Clinton area.

He has a PhD in nutrition.

He worked for the Nestle company for something like 25 years.

He started this NEI, Nutrition Education International, to try to help people in Afghanistan.

He started traveling to Afghanistan.

As most of you know, it takes a long time and you got to support the grocery stores and, and, uh, uh, banners.

Um, it's, it's getting to be more and more private label, 24, 25% of food and beverage brands are, uh, under the store brand, and that number will grow to 50% in the next two years, or it's owned by the real big monsters, the Monolith Craft, Unilever, ConAgra, Mars, Nestle, Coke, Pepsi's of the world.

There's obviously more.

So I highly encourage any emerging smaller brands to really think long and hard about grocery retail.