And how did you come up with the idea of printing directly on a rose? And when did you realize you might have created an entirely new product category in the promotion space?

Yeah, that's a very good question because I'm originally from Chile, as you can tell for the accent, not because I read Harry Potter or anything, just because I'm originally from Chile.

And I've been an entrepreneur all my life.

One of my...

One of the businesses that I had was an advertising agency and a promotional product company.

So we always receive awards for disruptive ideas.

And one day we get, you know, have a chance to meet the lady, the marketing lady from JCPenney in Chile.

Yep, sure can.