Off The Shelf with Morgann Book
Apr 23, 2026 · 42 min · 26 segments
This week on Off The Shelf, Morgann sits down with Indigo romance buyer Kaitlynd Carmichael to break down what actually makes a romance book blow up. From BookTok’s influence to spotting trends before…
Caitlin CarmichaelGuestMorgann BookHost[gentle music]
And I'd been telling everyone at work, like, "Heated Rivalry is coming out tonight.
Like, go home, watch Heated Rivalry." At this time, I didn't know how spicy it was.
And so I, I came in on the Monday and I had to look everyone in the eye, and everyone's like, "Yeah, we watched Heated Rivalry," and I'm like, "So did I." [laughs]
[gentle music]
And I'd been telling everyone at work, like, "Heated Rivalry is coming out tonight.
Like, go home, watch Heated Rivalry." At this time, I didn't know how spicy it was.
And so I, I came in on the Monday and I had to look everyone in the eye, and everyone's like, "Yeah, we watched Heated Rivalry," and I'm like, "So did I." [laughs]
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