Simon & Schuster

Empathy Leadership.

Simon & Schuster, September 8th, 2026.

Um, if you can go to my website, dougnoll.com, D-O-U-G-N-O-L-L.com, look for the book section, and you'll find it in there.

You can pre-order it now.

I may never have told you.

My first and only job when I was employed was as a sales rep for Price Turns Long, which has since been absorbed by Simon & Schuster, I think.

About

Two weeks after I was hired was the Chicago gift show, which they had a big booth

And then.

The agent helped us find Simon & Schuster, who agreed to publish the book.

And that's why it's a New York Times bestseller, not because of my self-published version, which we were talking a little before the show.

It was actually pretty bad

And as part of them blowing up, it definitely changed my life in a lot of different ways.

And Simon and Schuster, an imprint called Atria, they approached me early in 2024 and wanting to publish the books.

And so I signed a kind of a hybrid deal with them where they print the print version of the books and I still own the eBooks.

And then I work with another partner to do the audio books.

And then he made it into one of her book podcasts.

And that's how it became so popular, which then later became a Simon and Schuster traditionally published book.

It was fascinating.

So it's never too late, guys.

makes a balls of it

makes a balls of it although then goes ahead and still writes that book self releases it and it becomes a New York Times bestseller so he probably made more money off the back of that being cancelled than he would have based on the deal from Simon & Schuster, whoever it was.

I wonder about that.

But it was a...

Tell us about the publish and all that good stuff.

Published in January by the Simon & Schuster Imprint Gallery.

It's been an awesome experience hearing all the feedback from people.

You know, good reviews.

This is the best.

this is this is the ideal situation let them pay for it and so they bought 250 decks or and then we bought we were able to produce 500 of them gave them 250 and then we started tinkering around with the decks we put them in a couple of stores and people really liked it and it started to have momentum and then that has now led to a development deal with an imprint of simon and schuster a Beyond Words, and we ended up making this card game.

It's a question and answer game that turns strangers into friends and friends into family.

And these 52 cards help you get to know one another better while discovering that everyone has something extraordinary to contribute.