Jul 28, 2026 · 49 min · 9 segments
Before Inthefrow became one of fashion's most recognizable blogs, Victoria Magrath was completing a PhD in fashion consumer behavior—researching mobile commerce before most people believed shopping on…
Victoria MagrathGuest
Amber Venz BoxHost
Victoria had just finished her PhD when she decided to start creating content and building her community online through her blog.
She's had a long career and now she's reflecting on her journey being a creator, the time that she got quite bad advice and listened to it and it derailed her business.
how she was able to get things back on track, talk to her audience about it, now launch her brand called Bifro, and then ultimately meet with a life coach that changed the trajectory of how she's even just living her life today.
This is a really unique conversation with Victoria, and I really think this is one that you're going to walk away feeling better about your own opportunity and about the way you live your life.
I feel like my first vision of you, because you have this always this beautiful hair, was like at a runway show.
It was around London Fashion Week and I feel like you were in your purple hair phase.
God, it feels like such a long time ago now, that era, the purple hair era.
Victoria had just finished her PhD when she decided to start creating content and building her community online through her blog.
She's had a long career and now she's reflecting on her journey being a creator, the time that she got quite bad advice and listened to it and it derailed her business.
how she was able to get things back on track, talk to her audience about it, now launch her brand called Bifro, and then ultimately meet with a life coach that changed the trajectory of how she's even just living her life today.
This is a really unique conversation with Victoria, and I really think this is one that you're going to walk away feeling better about your own opportunity and about the way you live your life.
I feel like my first vision of you, because you have this always this beautiful hair, was like at a runway show.
It was around London Fashion Week and I feel like you were in your purple hair phase.
God, it feels like such a long time ago now, that era, the purple hair era.
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