How did you land on beauty versus clothing or any other kind of category?

In truth, there was a really crazy time where I think I've actually lost my mind during COVID, where I was actually working on Bifro as well as a potential fashion brand.

And it got to the point where we'd even created samples.

Oh, wow.

I was working with a Portuguese sustainable factory, like a luxury factory.

and i wanted to make suiting wanted to make tailoring because i mean i love this i love a suit thank you this is this is a ysl one i bought a few years ago and i've worn it so much it was such a good find i love it but i love tailoring so i wanted to create my own but sustainable and so we we started i actually still have the samples hung in a wardrobe at home and they're actually amazing i know do you know what that's why i've kept them because i thought it'd be kind of nice to wear it one day um but honestly the idea i don't know what i was thinking trying to do two at once But inevitably that I had to just stop in the end because it was becoming so costly.

Also because it was COVID, the factory shut down.

So what does your day look like? You've got now kind of a lot of jobs.