Sep 14, 2026 · 48 min · 11 segments
#MedianReport returns. It's an independent weekly video magazine on #balticcountries #business and #lifestyle . Interviews with entrepreneurs, experts and opinion leaders, reports from and about…
Greta IlekytėGuest
Kristaps PētersonsHost
Anti LepikGuest
Kaspars PeisenieksDraudikle FounderGuest
Renars PurmalisGuestRØST Bakery StaffGuestI did ask Greta about AI and its potential impact on our businesses and economies also because our next story is precisely about that.
To crack it open and make it more human, Draudikle, a, a Lithuanian startup, follows the pattern by, um, set by other online insurance brokerage platforms and adds AI to the mix.
An online broker that pulls offer from multiple Lithuanian insurance companies into a single comparison, then hands the decision to an assistant that explains it in plain language what each policy actually covers.
The company says the product took a roughly a year, uh, to build, and the pitch is very simple.
Insurance is a category almost nobody enjoys shopping for, so let software carry the parts people find tedious, reading exclusions, filling a claim, chasing paperwork after a car accident, and so on.
I hold master degree in law, but actually I'm not, uh, myself from the insurance business.
I am from e-commerce business.
And you know how this idea came along to the reality is that there was a few, um, I can tell competitors right now in the market.
But, uh, I was using them myself, and every time I was using them, I was thinking about the bad UI- UX, UI interface, about, uh, bad support, uh, rated like one star, one point star, 1.5 star, something like that.
And I was thinking, it's a huge gap in this market.
Uh, and it was like a few years ago.
Our, um, value comes from the experience we get from our clients.
Uh, we, uh, teach our agents every time after ev- every session they have with the client.
Uh, our system, uh, is learning from the mistakes, uh, because we are working in finance industry, and we can't have, like, errors.
So the biggest value we have is the, uh, possibility to learn every day from clients, and this is probably our edge.
But the same technology is reshaping the other side as well, the insurers themselves and how they treat their own headcount.
In February, Ergo, the Munich Re-owned insurer that also operates across the Baltic region, announced it will cut around a thousand jobs in Germany by two thousand thirty, roughly two hundred a year.
The company's personal director said, uh, Ergo intends to, in her words, "intensively use artificial intelligence" in call centers and claims handling, uh, the two departments namely, named directly.
About five hundred employees are being offered retaining into other roles.
I did ask Greta about AI and its potential impact on our businesses and economies also because our next story is precisely about that.
To crack it open and make it more human, Draudikle, a, a Lithuanian startup, follows the pattern by, um, set by other online insurance brokerage platforms and adds AI to the mix.
An online broker that pulls offer from multiple Lithuanian insurance companies into a single comparison, then hands the decision to an assistant that explains it in plain language what each policy actually covers.
The company says the product took a roughly a year, uh, to build, and the pitch is very simple.
Insurance is a category almost nobody enjoys shopping for, so let software carry the parts people find tedious, reading exclusions, filling a claim, chasing paperwork after a car accident, and so on.
I hold master degree in law, but actually I'm not, uh, myself from the insurance business.
I am from e-commerce business.
And you know how this idea came along to the reality is that there was a few, um, I can tell competitors right now in the market.
But, uh, I was using them myself, and every time I was using them, I was thinking about the bad UI- UX, UI interface, about, uh, bad support, uh, rated like one star, one point star, 1.5 star, something like that.
And I was thinking, it's a huge gap in this market.
Uh, and it was like a few years ago.
Our, um, value comes from the experience we get from our clients.
Uh, we, uh, teach our agents every time after ev- every session they have with the client.
Uh, our system, uh, is learning from the mistakes, uh, because we are working in finance industry, and we can't have, like, errors.
So the biggest value we have is the, uh, possibility to learn every day from clients, and this is probably our edge.
But the same technology is reshaping the other side as well, the insurers themselves and how they treat their own headcount.
In February, Ergo, the Munich Re-owned insurer that also operates across the Baltic region, announced it will cut around a thousand jobs in Germany by two thousand thirty, roughly two hundred a year.
The company's personal director said, uh, Ergo intends to, in her words, "intensively use artificial intelligence" in call centers and claims handling, uh, the two departments namely, named directly.
About five hundred employees are being offered retaining into other roles.
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