Marketing Outtakes with McGuffin Creative Group
Jun 16, 2026 · 47 min · 12 segments
"Happiness is Not a Metric" with Bennie F. Johnson, CEO of American Marketing Association | Marketing Outtakes In this episode of Marketing Outtakes, Chris and Chris chat with Bennie F. Johnson on…
Bennie F. JohnsonGuestChris McGuireHostChris ScullesHostNow, it seems that the places you've been, marketing has a seat at the table, which not every organization is built that
And sometimes you have a seat at the table as a really good spectator, right? You sit over there.
More strategically, it's listening to observing and internalizing the conversation so that you can add value and drive strength.
These are all the things that happen once you get in the door and you sit at the table.
To your point, sometimes we can simplify it and just like, oh, we're at the table.
In this season of sports spaces in there, just making it to the playoffs doesn't make you a champion.
And I think from a marketing perspective, it's an ongoing dynamic space at the table.
I think it's interesting for many marketing leaders today that we're in the room listening to all of our other counterparts use marketing language.
Now, it seems that the places you've been, marketing has a seat at the table, which not every organization is built that
And sometimes you have a seat at the table as a really good spectator, right? You sit over there.
More strategically, it's listening to observing and internalizing the conversation so that you can add value and drive strength.
These are all the things that happen once you get in the door and you sit at the table.
To your point, sometimes we can simplify it and just like, oh, we're at the table.
In this season of sports spaces in there, just making it to the playoffs doesn't make you a champion.
And I think from a marketing perspective, it's an ongoing dynamic space at the table.
I think it's interesting for many marketing leaders today that we're in the room listening to all of our other counterparts use marketing language.
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