Leo Burnett Worldwide
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.www.leoburnett.com
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Search complete. 45 mentions across 26 episodes found for "Leo Burnett Worldwide".
Sep 17, 2026
Brian BeierwaltesGUEST
I know that's exactly what I want to do.
Brian BeierwaltesGUEST
But came out of school, was started as an intern at Leo Burnett in Chicago.
Brian BeierwaltesGUEST
I
Bill BabcoxHOST
didn't realize that.
Brian BeierwaltesGUEST
Yeah, I was super fortunate.
Bill BabcoxHOST
Was Leo Burnett still independent at the time or had it been
Brian BeierwaltesGUEST
bought? No, it had been bought by Publicis at the time.
Brian BeierwaltesGUEST
Okay, got it.
Margaret BellGUEST
And I just thought, you know, I can't.
Margaret BellGUEST
bartend anymore it's not for what is going on and i thought i would just get you know like an admin job i went in there i passed a typing test uh i uh knew how to use a word processor and spreadsheets uh and i loved the internet and uh i had some oddly like ibm mainframe coding experience uh and then so they sent me they said you're gonna go interview at leo burnett and i said Is he a nice guy? I mean, like I had no idea.
Margaret BellGUEST
And then I think I was interviewing for maybe like a local accounts payable clerk, like local or national television or print.
Margaret BellGUEST
And then so I'm interviewing with this woman and I wish I knew her name because I would send her an edible arrangement.
Aaron GoldmanHOST
You're hired.
Aaron GoldmanHOST
Okay.
Aaron GoldmanHOST
So now you walk into Leo Burnett, who you thought you'd be actually talking to Leo himself.
Aaron GoldmanHOST
And they said, all right, we're going to send you down the hall to these internet folks.
Bennie F. JohnsonHOST
Before this current wave of generative AI, her experience spans algorithmic learning and driven decisioning, automation, and pattern recognition through data that informs both practical and strategic approaches to today's AI.
Bennie F. JohnsonHOST
It's with more than 25 years of experience in leadership roles like Leo Burnett that have shaped the foundation of her approaches to AI.
Bennie F. JohnsonHOST
She is co-author of Voice Marketing, which includes a forward by former guest of the podcast, Philip Kotler.
Bennie F. JohnsonHOST
And she was named last year's 2024 American Market Association Foundation Barry Book Award finalist for this volume, Voice Strategy.
Kyle BrandtGUEST
And the other reason was, uh, fathers.
Kyle BrandtGUEST
My dad is a Notre Dame guy who was in the Navy and was a Mad Men, Leo Burnett in the '80s advertising guy.
Kyle BrandtGUEST
His life dream was to write a book.
Kyle BrandtGUEST
It's all he wanted to do.
Pancho CassisGUEST
And I think that I've never been...
Pancho CassisGUEST
Uh, it was David, then previously I was at Lola, and previously Leo Burnett when I s- where I started as a trainee, so I've never been in that place where they gave me a badge and, and that's it.
Kerrie FinchHOST
Yeah.
Pancho CassisGUEST
Right?
Luke AnspachHOST
... uh, space.
Luke AnspachHOST
Um, Leo Burnett.
Luke AnspachHOST
Um, Matchstick, also out of Atlanta.
Luke AnspachHOST
Barkley, OKRP.
Maryam BanikarimHOST
Like that's what you're supposed to aspire to.
Jeff JonesGUEST
Well, if you, I'm going to go back to Leo Burnett, first job, first real boss, a guy named Michael Wood.
Jeff JonesGUEST
And I'm a couple years out of school.
Jeff JonesGUEST
Leo Burnett was doing layoffs.
Jeff JonesGUEST
I was worried about getting laid off.
Jeff JonesGUEST
And Michael Wood said to me, you're going to get fired.
10 MINS LATER
Jeff JonesGUEST
And then about-
Maryam BanikarimHOST
Michael Wood, was it Leo?
Brian WieserHOST
I wanna actually now add another layer to Olivia's question.
Brian WieserHOST
As a contrast, in the olden days, publicists would say from up on high, Maurice Levy would say, "Oh, you Leo Burnett Chicago, you don't know what you're doing.
Brian WieserHOST
You're only a billion-dollar business.
Brian WieserHOST
We here in Paris are a ten billion dollar business.
AdelHOST
So anyway, I did it for myself.
AdelHOST
Now, that means that Leo Burnett and everybody else should not be fucking charging these kind of numbers anymore.
ShamsiHOST
See, that's, that's the... you're see, the, the loud part.
ShamsiHOST
That's the sudden part-
ShamsiHOST
Mm.
BasimGUEST
Because I've used the same models just for ideation, et cetera, and the tells are there.
ShamsiHOST
Would you be okay with an agency that comes to you and say, "Hey, I'm gonna charge you a quarter of what Leo Burnett will charge you, but I'm letting you know everything I'm doing is AI, so you should know"?
AdelHOST
It depends, depends what, what, what my work is.
Greg ChristensenHOST
My guest today is Matt Orser.
Greg ChristensenHOST
And Matt spent the first part of his career at some legendary agencies like Leo Burnett and Carmichael and The Community and Crispin.
Greg ChristensenHOST
And he eventually moved in-house.
Greg ChristensenHOST
He's helped lead creative at Dollar Shave Club, Frida, and now Nutribolt, where he's currently VP of Creative.
16 more episodes mention Leo Burnett Worldwide.
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