The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce

We're kicking off the episode talking about on-site testing, CRO, landing page testing, the best way to do it.

This was sparked by a conversation that happened on X. Andrew Ferris was sparking conversation around the best way to A/B test landing pages on Meta, um, which, like, I wanna get into it, but, like, one of the main takeaways was, like, everybody seems to do it a little bit different, so there's no...

There's a thousand ways to skin a cat, and that's true with landing pages or landing page testing as well.

I know at Jones Road, you guys have been ramping up CRO, your CRO efforts, your landing page testing.

So I'm just curious, like, how are you guys currently approaching, uh, developing iterations of landers, new landers, and then how are you ultimately testing those?

Do me a favor first 'cause I saw the tweet, and I have it open now.

I haven't actually spent time going through it.

Like, can you give me a little bit more context? So like, Andrew was wondering and start conversation just about, like, is it better to set up in Intelligems, in Meta, like, like one-to-one a- Like, is that kind of right?

So I mean, it started out with just the very, very high level directional question of what's the best way to test landing pages on Meta? Um, some people brought up the native A/B testing within Meta.

Um, some people said Intelligems.

Some people said, uh...

And Barry Ha, uh, uh, linked to one of his videos.

He did, like, a full deep dive on it.

Um, and I went through that a little bit.

A lot of people talking about just Taking your best creative, building out new ads with these new landing pages, launching those in addition to what you currently do, that that might be the best way to test new landing pages.

So it's like that's the spectrum at which people were discussing it.

Um, and yeah, we were just as a community trying to get to the bottom of the best way to do it.

Uh, cool.

I'm curious, I'm curious to talk about some of those in more detail and then hear how you guys are doing it.

I would say it depends.

I think a few things.

It depends if this is like an A/B test.

So I think you have, you have, you know, iterative A/B tests that are like, "Hey, I'm gonna test this page, but I'm gonna change this copy," or, "I'm gonna, you know, change the destination from this PDP," right? Are you going from, you know, are you going from landing page to checkout, or are you going from landing page to PDP? Like something like that.

That to me is a A/B test in Intelligems, and you just have to make sure you have enough traffic to do that.

So we currently have bunch of different landing pages live in our ad account, and at most times we're setting KPIs for this, we have A/B tests that are running in Intelligems.