Conversion rate optimization

... your buyer journey.

That, that's a little bit of what happens in CRO, right, in conversion rate optimization.

But taking a, a web audit, an agentic web audit, and then applying synthetic audiences of your purchasers and seeing on their buying journey where the barriers are and where the motivators are to keep them moving forward is, is both fascinating, but s- but when you compare it to our human reviewers who are doing the same thing and looking at buyer journeys and behavioral maps, the outcomes are so similar that it does make available now the ability to do this level of testing that some smaller organizations have never had.

Or if they've had the ability to go out and do a six-month survey and understand naming, logo selection, buyer journey maps, all of those things, they can do it iteratively now.

Mm-hmm

... give you some direction that we've never had before? It's, it's been really great.

So you said which, which clients, or do we have client examples of where we're using this? We've, we've had great success with clients, um, on buyer journey mapping, great success on CRO, SEO, and now AIO, right? How, how do we need to start thinking about visibility, findability, discoverability of shifting traffic that's finding you now through agents and LLMs to capitalize on that? And we're working with our clients on adapting their website schema.

I, I can predict a bit.

This brand is Stone Creek Coffee, who have basically two different coffee brands they sell online, as well as then some physical stores across the US.

Now, when they came to us, what they were saying to us is that, look, they were concerned that ultimately, when it comes to conversion optimization for them, they've been focusing not so much on, I guess, the actual numbers and more the aesthetic, which is kind of something that happens quite a lot when it comes to CRO.

Now, when we kind of d- Absolutely.

And I think, you know, this is something that a lot of people are gonna fall into.

There was a lot of hover around the dropdown options, and equally, there was a lot of site exit off the back of this.

So in order to basically try and fix this, what we then did is effectively put in these pill buttons.

So what you're doing is, and I always talk about this in e-- in CRO, is that it's about signposting and hand-holding, and that's exactly what we're doing here.

We're signposting the fact that very clearly, here are the options that you can have, and then we ran this as an AB test.

I know business is going really well for you.

Last time we talked about essentially the business you operate, you're basically CRO, conversion rate optimization organization.

You guys knock it out of the park.

When we last talked about using A/B tests to optimize website conversions, and that was a killer episode.

And since we last talked, we now have a YouTube channel, Spiralize on YouTube.

It includes our game show.

You can binge the first three seasons of CRO Crimes.

Nice.

With the angle in mind, you can just give it a reference page, a listicle, a tutorial, and you kind of can one-shot the whole build for the landing page.

we were thinking, okay, we were doing so much of these CRO split tests on things like IntelliGems.

It says like, okay, potential lift 10%, 20%.

Great.

Yes, we have one core avatar always.

At the start, for most people, it might not be that smart to do landing pages because you don't have the skill to it.

But I have a full CRO team that's killer at it already.

So I have the ability to create a congruent landing page for every single concept that I put out.

yeah.

Don't use a decent enough web design company that understands, and I'll repeat, that understands CRO.

So many sites get traffic and don't convert.

I would recommend Statuo, Rick Hope, get that done.