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Cambridge Analytica

Cambridge Analytica

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Search complete. 392 mentions across 192 episodes found for "Cambridge Analytica".

Nov 4, 2026

Luan WiseGUEST
14:53
I think it's everyone that this responds to.
Luan WiseGUEST
14:56
And a really interesting story around this, I'll illustrate it with a story because there is a chapter in the book, the one I led on with, packed full of examples of, you know, from Cambridge Analytica, know data being scraped uh you know insider leaks to journalists but recently and i've been working on an academic paper around hacking and i did a post this is you couldn't have asked for a better case study i did a post on linkedin saying you know i'm working on a an academic paper I'm sure many of you have had issues with your social media accounts.
Luan WiseGUEST
15:28
If anyone has been hacked and would like to share the story with me, please send me a DM.
Luan WiseGUEST
15:33
And I did get some DMs and, you know, scary but really useful case studies.
Peter DiamandisHOST
5:42
And apparently Open AI and Anthropic have both set up, you know, election war rooms to watch for misuse of chatbots.
Peter DiamandisHOST
5:49
But I wonder if we're going to have Cambridge Analytica all over again in this way, in this time it's AI swaying people subtly on who to vote for.
Peter DiamandisHOST
5:57
Not
Alexander Wissner-GrossPANELIST
5:57
so subtly.
Alexander Wissner-GrossPANELIST
5:58
I mean, it's, again, not obvious to me.
Alexander Wissner-GrossPANELIST
6:00
Cambridge Analytica and surrounding issues with meta, there were issues of coordinated inauthentic behavior and also polling and misuse, alleged misuse of data.
Alexander Wissner-GrossPANELIST
6:12
But with an AI, who's to say whether there is any misuse at all? If the AI is just pre-trained off of the internet and post-trained off of hard reasoning tasks, and a user asks it a question about an election, and it gives its version of an honest answer, and it sways the election as a result, given its own priors, is that obvious misuse? Or is that just superintelligence voluntarily steering voters toward perhaps superintelligent decision-making?
Peter DiamandisHOST
6:40
It would be interesting.
John BrasingtonGUEST
3:27
Thank you.
John BrasingtonGUEST
3:27
So I started off as a technically a full kind of analyst doing a bit of everything and moved into SEO around about the time of Cambridge Analytica because I wanted to get off a source of data which was making me very uncomfortable and deal with something which I thought would be far more didn't rely on cookies and tracking everyone so I became an SEO and spent about 10 years doing that really actually working on the data the software side so trying to crack Google's algorithm and then spread it back to let the whole industry know what we were doing But got a bit bored of that because SEO had reached a kind of a situation where repeatable, the rules were set, kind of knew what you were doing all the time.
John BrasingtonGUEST
4:10
So I wanted to move into a more harder, complicated role, which was in strategy and understanding the human mind and talking about communications.
John BrasingtonGUEST
4:21
So I spent the last few years as a data analyst and a strategist.

34 MINS LATER

Sam KnowlesHOST
38:08
Now, I want to know, we'll open the questions up to the floor very shortly, but I want to know from both of you what your most unfashionable opinion about AI and marketing communications is right now.
HenryAUDIENCE
38:24
You go first.
John BrasingtonGUEST
38:26
I mean, I mentioned Cambridge Analytica earlier, right? Like, I think we're only one big election or one big referendum from this finding out that that's going to happen, where GEO has been used to swing an election.
John BrasingtonGUEST
38:38
And I think that's going to make this all less fun and exciting and a bit
Katie HarbathHOST
44:09
there.
Katie HarbathHOST
44:09
And I go through Cambridge Analytica, Russian ads, all that kind of stuff.
Katie HarbathHOST
44:12
But I see Scott's got a question, so I will stop rambling about this.
Katie HarbathHOST
44:16
But what lessons do you share in your book about how local elections and communities can use this effectively in a positive light? I love this question, Scott.
Flynn ColemanGUEST
35:18
So it is a deep, deep threat to democracy.
Flynn ColemanGUEST
35:20
We already saw it way back with Cambridge Analytica, for example, people not understanding because the thing about algorithms is they hide behind these black boxes.
Flynn ColemanGUEST
35:28
So when you're going, oh, that's so interesting.
Flynn ColemanGUEST
35:30
You know, this ad showed me this pair of shoes.
Fabia CairoliGUEST
26:37
And on the other side, of course, considering the scraping as being something illegal, there are quite a lot.
Fabia CairoliGUEST
26:43
And I was thinking actually about something that I don't know if it's a correct link, but if we think about one of the most famous cases ever, which is Cambridge Analytica, obviously, Cambridge Analytica, everyone was blaming Facebook around the deficiencies in the security measures, right? But actually, the way it was presented on papers and news, it was as if Facebook had sold the information.
Fabia CairoliGUEST
27:09
And it was really not the case.
Fabia CairoliGUEST
27:10
It was a deficiency in the security measures.
Ethan PreteHOST
28:01
Interesting.
Ethan PreteHOST
28:02
So funny.
Ethan PreteHOST
28:03
Cambridge Analytica gets brought up on this podcast.
Ethan PreteHOST
28:06
a lot, which is so long ago.
JS TanGUEST
14:45
And so that was sort of how the industry was perceived as we were entering the 2010s.
JS TanGUEST
14:53
But over the 2010s, we started to see that image start to break down, starting with the revelations of Snowden, the rise of misinformation, Cambridge Analytica, and ultimately the election of Trump.
JS TanGUEST
15:11
And I think...
JS TanGUEST
15:13
Through that period, I think what a lot of tech workers saw was that the tech industry had progressively gone back on these promises.
Maria RessaGUEST
39:40
There were many.
Maria RessaGUEST
39:41
There was a Chinese one, Christopher Wiley and Cambridge Analytica, which you're familiar with.
Maria RessaGUEST
39:47
That was probably one of the biggest ones.
Maria RessaGUEST
39:50
Many others resigned and talked about it.

13 MINS LATER

Maria RessaGUEST
52:23
So so stop surveillance for profit.
Maria RessaGUEST
52:26
The second is stop coded bias.
Maria RessaGUEST
52:29
The Cambridge Analytica whistleblower was among the first to say this because he said he said this to me.
Maria RessaGUEST
52:35
He said digital colonialism didn't die.
EnriqueHOST
0:04
Saludar primero que nada a mi querida Belbel, que está por ahí, a mi querida Lady Durán y también a Matt Murdoch.
EnriqueHOST
0:10
¿Qué tal? [se ríe] Bien, hoy vamos a hablar del caso Cambridge Analytica, porque ya se dictó sentencia.
EnriqueHOST
0:17
Veinticinco mil millones a pagar Facebook y aparte muchos más millones de dólares, que ahora desglosaremos, por evitar futuros juicios.
EnriqueHOST
0:29
Así que prepararos porque ahora comprenderéis muchas cosas, como la conexión con Steve Bannon, etcétera, etcétera, etcétera.
EnriqueHOST
0:37
Así que empezamos.
EnriqueHOST
0:39
Bien, Cambridge Analytica, el mayor escándalo de manipulación electoral y datos de la historia.
EnriqueHOST
0:46
Lo importante de esto es que va a confirmar cómo manipulan nuestros procesos cognitivos con los anuncios.
EnriqueHOST
0:53
Así que este caso es importantísimo para mí, porque por primera vez con las redes sociales queda demostrado que manipulan a la población, logran que decidan lo que ellos quieren según lo que le muestran en vídeo.
Paul EngelHOST
6:17
Why is Daily Caller hyping this idea of a rogue AI? Maybe Daily Caller needs to be ignored a bit more Kind of like I'm starting to do Every time one of these news outlets puts this out I devalue their data that much more To the point where essentially I'm going to stop listening to them Because of this type of nonsense But who are we supposed to hold accountable? Again, the AI did nothing wrong The AI did exactly what it was told to do It accessed the database, it found access to The fact that the database was supposed to charge a fee And apparently that was not I'm guessing that was not charged But it was publicly accessible It was public information It was not any of the confidential information Why are people doing it? Maybe we need to hold them a little bit more accountable Kind of like New Mexico is doing with Meta Right? A Santa Fe judge ordered Meta to pay $25 billion after a jury found that the company committed almost 44 million violations of the state's consumer protection law.
Paul EngelHOST
7:32
Now, this grew out of the case in 2021 of Cambridge Analytica and the scandal where they found that Facebook was sharing information, private information.
Paul EngelHOST
7:44
And the lawsuit claimed that Facebook, now Meta, intentionally misled the public and specifically New Mexico users about how it handled personal data.
Paul EngelHOST
7:57
Looking at the special verdict form, The jury found a couple things They said Has the state proven that Facebook engaged In an unfair or deceptive trade practice With respect to the following statement Made by Mark Zuckerberg May 24, 2010 You have control over How your information is shared We do not share your personal information With people or services you don't want We do not give advertisers access to your personal information We do not and never will sell Any of your information to anyone Well, apparently that is specifically a false statement.

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