Cambridge Analytica
Consulting firmWikipedia
392
MENTIONS
192
EPISODES
185
PODCASTS
Search complete. 392 mentions across 192 episodes found for "Cambridge Analytica".
Nov 4, 2026
From 'like' to 'unlike' with privacy on B2B social media | How to protect buyers and brand from this emerging trust crisis
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14:53Luan WiseGUEST
I think it's everyone that this responds to.
L
14:56Luan WiseGUEST
And a really interesting story around this, I'll illustrate it with a story because there is a chapter in the book, the one I led on with, packed full of examples of, you know, from Cambridge Analytica, know data being scraped uh you know insider leaks to journalists but recently and i've been working on an academic paper around hacking and i did a post this is you couldn't have asked for a better case study i did a post on linkedin saying you know i'm working on a an academic paper I'm sure many of you have had issues with your social media accounts.
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15:28Luan WiseGUEST
If anyone has been hacked and would like to share the story with me, please send me a DM.
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15:33Luan WiseGUEST
And I did get some DMs and, you know, scary but really useful case studies.
Big Tech’s $3T AI Bet, Claude Writes 90% of Anthropic’s Code, AIs Editing AI Brains | EP #308
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5:42Peter DiamandisHOST
And apparently Open AI and Anthropic have both set up, you know, election war rooms to watch for misuse of chatbots.
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5:49Peter DiamandisHOST
But I wonder if we're going to have Cambridge Analytica all over again in this way, in this time it's AI swaying people subtly on who to vote for.
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5:57Peter DiamandisHOST
Not
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5:57Alexander Wissner-GrossPANELIST
so subtly.
A
5:58Alexander Wissner-GrossPANELIST
I mean, it's, again, not obvious to me.
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6:00Alexander Wissner-GrossPANELIST
Cambridge Analytica and surrounding issues with meta, there were issues of coordinated inauthentic behavior and also polling and misuse, alleged misuse of data.
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6:12Alexander Wissner-GrossPANELIST
But with an AI, who's to say whether there is any misuse at all? If the AI is just pre-trained off of the internet and post-trained off of hard reasoning tasks, and a user asks it a question about an election, and it gives its version of an honest answer, and it sways the election as a result, given its own priors, is that obvious misuse? Or is that just superintelligence voluntarily steering voters toward perhaps superintelligent decision-making?
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6:40Peter DiamandisHOST
It would be interesting.
What AI Is Really Changing About Marketing and PR - John Brasington & Gareth Crew
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3:27John BrasingtonGUEST
Thank you.
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3:27John BrasingtonGUEST
So I started off as a technically a full kind of analyst doing a bit of everything and moved into SEO around about the time of Cambridge Analytica because I wanted to get off a source of data which was making me very uncomfortable and deal with something which I thought would be far more didn't rely on cookies and tracking everyone so I became an SEO and spent about 10 years doing that really actually working on the data the software side so trying to crack Google's algorithm and then spread it back to let the whole industry know what we were doing But got a bit bored of that because SEO had reached a kind of a situation where repeatable, the rules were set, kind of knew what you were doing all the time.
J
4:10John BrasingtonGUEST
So I wanted to move into a more harder, complicated role, which was in strategy and understanding the human mind and talking about communications.
J
4:21John BrasingtonGUEST
So I spent the last few years as a data analyst and a strategist.
34 MINS LATER
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38:08Sam KnowlesHOST
Now, I want to know, we'll open the questions up to the floor very shortly, but I want to know from both of you what your most unfashionable opinion about AI and marketing communications is right now.
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38:24HenryAUDIENCE
You go first.
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38:26John BrasingtonGUEST
I mean, I mentioned Cambridge Analytica earlier, right? Like, I think we're only one big election or one big referendum from this finding out that that's going to happen, where GEO has been used to swing an election.
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38:38John BrasingtonGUEST
And I think that's going to make this all less fun and exciting and a bit
Replay: What the Midterm Results Mean for Tech — My Live Q&A
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44:09Katie HarbathHOST
there.
K
44:09Katie HarbathHOST
And I go through Cambridge Analytica, Russian ads, all that kind of stuff.
K
44:12Katie HarbathHOST
But I see Scott's got a question, so I will stop rambling about this.
K
44:16Katie HarbathHOST
But what lessons do you share in your book about how local elections and communities can use this effectively in a positive light? I love this question, Scott.
The Human Algorithm and Danger to Civilization
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35:18Flynn ColemanGUEST
So it is a deep, deep threat to democracy.
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35:20Flynn ColemanGUEST
We already saw it way back with Cambridge Analytica, for example, people not understanding because the thing about algorithms is they hide behind these black boxes.
F
35:28Flynn ColemanGUEST
So when you're going, oh, that's so interesting.
F
35:30Flynn ColemanGUEST
You know, this ad showed me this pair of shoes.
Public Data Isn't Free Data: Fabia Cairoli on AI Scraping and Web Privacy
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26:37Fabia CairoliGUEST
And on the other side, of course, considering the scraping as being something illegal, there are quite a lot.
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26:43Fabia CairoliGUEST
And I was thinking actually about something that I don't know if it's a correct link, but if we think about one of the most famous cases ever, which is Cambridge Analytica, obviously, Cambridge Analytica, everyone was blaming Facebook around the deficiencies in the security measures, right? But actually, the way it was presented on papers and news, it was as if Facebook had sold the information.
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27:09Fabia CairoliGUEST
And it was really not the case.
F
27:10Fabia CairoliGUEST
It was a deficiency in the security measures.
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28:01Ethan PreteHOST
Interesting.
E
28:02Ethan PreteHOST
So funny.
E
28:03Ethan PreteHOST
Cambridge Analytica gets brought up on this podcast.
E
28:06Ethan PreteHOST
a lot, which is so long ago.
JS Tan & Clarissa Redwine — Against Tech Oligarchy: Worker Resistance in the World's Most Powerful Industry - with Dave Karpf
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14:45JS TanGUEST
And so that was sort of how the industry was perceived as we were entering the 2010s.
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14:53JS TanGUEST
But over the 2010s, we started to see that image start to break down, starting with the revelations of Snowden, the rise of misinformation, Cambridge Analytica, and ultimately the election of Trump.
J
15:11JS TanGUEST
And I think...
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15:13JS TanGUEST
Through that period, I think what a lot of tech workers saw was that the tech industry had progressively gone back on these promises.
We Face a ‘Tech Coup’ and an ‘Information Armageddon,’ Says Nobel Peace Laureate
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39:40Maria RessaGUEST
There were many.
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39:41Maria RessaGUEST
There was a Chinese one, Christopher Wiley and Cambridge Analytica, which you're familiar with.
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39:47Maria RessaGUEST
That was probably one of the biggest ones.
M
39:50Maria RessaGUEST
Many others resigned and talked about it.
13 MINS LATER
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52:23Maria RessaGUEST
So so stop surveillance for profit.
M
52:26Maria RessaGUEST
The second is stop coded bias.
M
52:29Maria RessaGUEST
The Cambridge Analytica whistleblower was among the first to say this because he said he said this to me.
M
52:35Maria RessaGUEST
He said digital colonialism didn't die.
¡La MULTA HISTÓRICA a Meta! 25.000 Millones por Mentir sobre tu Privacidad...
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0:04EnriqueHOST
Saludar primero que nada a mi querida Belbel, que está por ahí, a mi querida Lady Durán y también a Matt Murdoch.
E
0:10EnriqueHOST
¿Qué tal? [se ríe] Bien, hoy vamos a hablar del caso Cambridge Analytica, porque ya se dictó sentencia.
E
0:17EnriqueHOST
Veinticinco mil millones a pagar Facebook y aparte muchos más millones de dólares, que ahora desglosaremos, por evitar futuros juicios.
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0:29EnriqueHOST
Así que prepararos porque ahora comprenderéis muchas cosas, como la conexión con Steve Bannon, etcétera, etcétera, etcétera.
E
0:37EnriqueHOST
Así que empezamos.
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0:39EnriqueHOST
Bien, Cambridge Analytica, el mayor escándalo de manipulación electoral y datos de la historia.
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0:46EnriqueHOST
Lo importante de esto es que va a confirmar cómo manipulan nuestros procesos cognitivos con los anuncios.
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0:53EnriqueHOST
Así que este caso es importantísimo para mí, porque por primera vez con las redes sociales queda demostrado que manipulan a la población, logran que decidan lo que ellos quieren según lo que le muestran en vídeo.
Accountability for whom? The powerful escape while others pay
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6:17Paul EngelHOST
Why is Daily Caller hyping this idea of a rogue AI? Maybe Daily Caller needs to be ignored a bit more Kind of like I'm starting to do Every time one of these news outlets puts this out I devalue their data that much more To the point where essentially I'm going to stop listening to them Because of this type of nonsense But who are we supposed to hold accountable? Again, the AI did nothing wrong The AI did exactly what it was told to do It accessed the database, it found access to The fact that the database was supposed to charge a fee And apparently that was not I'm guessing that was not charged But it was publicly accessible It was public information It was not any of the confidential information Why are people doing it? Maybe we need to hold them a little bit more accountable Kind of like New Mexico is doing with Meta Right? A Santa Fe judge ordered Meta to pay $25 billion after a jury found that the company committed almost 44 million violations of the state's consumer protection law.
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7:32Paul EngelHOST
Now, this grew out of the case in 2021 of Cambridge Analytica and the scandal where they found that Facebook was sharing information, private information.
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7:44Paul EngelHOST
And the lawsuit claimed that Facebook, now Meta, intentionally misled the public and specifically New Mexico users about how it handled personal data.
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7:57Paul EngelHOST
Looking at the special verdict form, The jury found a couple things They said Has the state proven that Facebook engaged In an unfair or deceptive trade practice With respect to the following statement Made by Mark Zuckerberg May 24, 2010 You have control over How your information is shared We do not share your personal information With people or services you don't want We do not give advertisers access to your personal information We do not and never will sell Any of your information to anyone Well, apparently that is specifically a false statement.
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