Jun 18, 2026 · 47 min · 12 segments
In this inspiring classic Logistics with Purpose®️ episode, hosts Enrique Alvarez and Nuria Sierra sit down with Honey Thaljieh — public relations manager for FIFA, international activist, and the…
Honey ThaljiehGuestEnrique AlvarezHost
Nuria SierraHostIt really did, and we got a chance, you and me, to connect through the Homeless World Cup.
So I think it's a perfect segue for us to talk about that very important organization, Mel and Matt and everyone working there.
So what connected you? Well, uh, we'll start from the beginning for people that are listening to us now, and they might not know what the Homeless World Cup is.
So if you don't mind just telling us what the Homeless World Cup is, and then also just your connection to them and why you feel it's important to highlight organizations like the Homeless World Cup, and what do you see kind of coming up? I know their, the World Cup's coming in Oslo, so.

It's a foundation that is based in Edinburgh, actually, was co-founded by Mel Young.

And the value that the Homeless World Cup stands for, it's similar to my values.

And of course, it's football because football unites everyone regardless where do you come from, your background, nationality, ethnicity.

So it's the game for everyone, the rich, the poor, disadvantaged, the, everyone can kick around with football.

And the concept of this was related too much with my values, what I stand for.

Yes, I was not growing up as a homeless, I would say, but I grew up as a stateless person, as a person who have been always in challenges about the identity and the recognition.

When homeless people, they look for their identity, and they look for their dignity, and sometimes unfortunately it ends them in the streets.

You know, we have more than 100 million homeless around the world, and it's sad because sometimes it's traumas, it's backgrounds.

It's things that they are beyond their control, and that's why also we cannot judge the homeless because, uh, many times it's beyond their control.

Nobody wants to be in the streets without any opportunities, without any goals, without any ambitions.
It really did, and we got a chance, you and me, to connect through the Homeless World Cup.
So I think it's a perfect segue for us to talk about that very important organization, Mel and Matt and everyone working there.
So what connected you? Well, uh, we'll start from the beginning for people that are listening to us now, and they might not know what the Homeless World Cup is.
So if you don't mind just telling us what the Homeless World Cup is, and then also just your connection to them and why you feel it's important to highlight organizations like the Homeless World Cup, and what do you see kind of coming up? I know their, the World Cup's coming in Oslo, so.

It's a foundation that is based in Edinburgh, actually, was co-founded by Mel Young.

And the value that the Homeless World Cup stands for, it's similar to my values.

And of course, it's football because football unites everyone regardless where do you come from, your background, nationality, ethnicity.

So it's the game for everyone, the rich, the poor, disadvantaged, the, everyone can kick around with football.

And the concept of this was related too much with my values, what I stand for.

Yes, I was not growing up as a homeless, I would say, but I grew up as a stateless person, as a person who have been always in challenges about the identity and the recognition.

When homeless people, they look for their identity, and they look for their dignity, and sometimes unfortunately it ends them in the streets.

You know, we have more than 100 million homeless around the world, and it's sad because sometimes it's traumas, it's backgrounds.

It's things that they are beyond their control, and that's why also we cannot judge the homeless because, uh, many times it's beyond their control.

Nobody wants to be in the streets without any opportunities, without any goals, without any ambitions.
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