Aug 20, 2026 · 25 min · 10 segments
In the 7th episode of our FIEXPO 2026 series, recorded in San Jose, Costa Rica, Andrea Padilla, CEO & Founder of Square Root Marketing, sits down with Martin Boyle, CEO of IAPCO and the first person…
It's a true indication of what we're seeing in the marketplace here in Latin America and the Caribbean region.
There's a real positive energy and there seems to be a lot of business happening as well, which is...
I arrived on Saturday afternoon, so I had to do a little bit of work on Saturday night, but took part in the Politicians Forum yesterday, of course, which was phenomenal.
And amazing to see so many politicians and policymakers sitting around the same table.
having really intense but appropriate and relevant conversations, sharing their stories of success and trials and tribulations, but also to set the stage for the marketplace.
And one of the things that I see here and I've experienced is my third year coming to Fee Expo.
One of the things that I always take away from when I'm here is that even though the destinations compete against each other for the business, the region works together.
The region is very collaborative and that sort of competitive nature is set aside in order to raise the voice of the region, which is amazing.
thing that impressed me from the political forum yesterday was the willingness to share best practices and to create that collaboration.
And they're not afraid to talk about what works and maybe what hasn't worked or what some of the challenges are.
But I think it's a testament to, I guess, the culture that's being created here at Fiexpo as an industry exhibition and trade show.
It's a true indication of what we're seeing in the marketplace here in Latin America and the Caribbean region.
There's a real positive energy and there seems to be a lot of business happening as well, which is...
I arrived on Saturday afternoon, so I had to do a little bit of work on Saturday night, but took part in the Politicians Forum yesterday, of course, which was phenomenal.
And amazing to see so many politicians and policymakers sitting around the same table.
having really intense but appropriate and relevant conversations, sharing their stories of success and trials and tribulations, but also to set the stage for the marketplace.
And one of the things that I see here and I've experienced is my third year coming to Fee Expo.
One of the things that I always take away from when I'm here is that even though the destinations compete against each other for the business, the region works together.
The region is very collaborative and that sort of competitive nature is set aside in order to raise the voice of the region, which is amazing.
thing that impressed me from the political forum yesterday was the willingness to share best practices and to create that collaboration.
And they're not afraid to talk about what works and maybe what hasn't worked or what some of the challenges are.
But I think it's a testament to, I guess, the culture that's being created here at Fiexpo as an industry exhibition and trade show.
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