But if you can share with us a little bit of what that trajectory has been.

I'd be delighted to.

It's been a pretty diverse career in order for me to get here, and it's sort of happened just coincidentally, not planned.

So when I finished university, I was in Canada.

And I started a restaurant and a brew pub.

And through that, I started doing events with our suppliers.

And I really love that.

do you think the adoption in our industry is there at the same pace that it's evolving?