Dec 16, 2025 · 35 min · 11 segments
Dani Richa is the Chairman and Group CEO of Impact BBDO, the famed ad agency that partly inspired Matt Weiner’s classic show Mad Men. Dani joins Diane Brady and Kristin Stoller On Leadership Next to…
Diane BradyHostKristen StollerHost
But more recently, you might remember the Snick- remember those Snickers commercials going out?
...they were the OG really sort of advertising agency that, to your point, Madison Avenue, Mad Men.
But now, of course, it's, it's a global agency, it's also one that really, if you're looking at where are the growth pockets in the world, it's the areas that he's overseeing.
And I think that's what makes Danny the most interesting, right? Because he has the unique challenge of advertising in regions where it's a lot stricter and the culture is very different than where BBDO primarily operates.
But more recently, you might remember the Snick- remember those Snickers commercials going out?
...they were the OG really sort of advertising agency that, to your point, Madison Avenue, Mad Men.
But now, of course, it's, it's a global agency, it's also one that really, if you're looking at where are the growth pockets in the world, it's the areas that he's overseeing.
And I think that's what makes Danny the most interesting, right? Because he has the unique challenge of advertising in regions where it's a lot stricter and the culture is very different than where BBDO primarily operates.
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