Life By Design

Jeff, if you don't mind, I'd love to... touch on this, I know we're already just early in the podcast, early in the interview.

What's really interesting, and so for everybody listening, kind of very, very quick background on me.

Been entrepreneurial my whole life.

Started a marketing agency that ended up growing to multi-seven figures.

Had a health crisis and leaned more on the coaching side because the cash flow is just higher leverage.

You're not working 90 hours a week.

You don't have to be subservient to 10 different clients that have huge expectations.

And that's about the time I joined Dan Martell's elite coaching program and Jeff and I met.

And so Jeff was actually one of my very first ever like coaching students or someone that bought a course for me on this thing like how to do social media.

And the reason, you know, I have the authority to speak on that is I'd been doing social media marketing for about four or five years and we had made tens of millions of dollars for some pretty significant names in the online and social media marketing space.

We'd built some big brands.

But what's interesting, and Jeff, like to your point of like, you know, all this advice is great, all these tactics and strategies are awesome.

But the reality is, is course completion rate, like online education completion rate is less than 2%.

And so like people generally don't change their lives based on like online advice through a video document, a video program, or a document, a Google worksheet, a PDF.

It doesn't actually change anybody's life.

and uh so it's interesting like the the value in a lot of these things and dan martell's crew in dan martell's coaching community the value is number one proximity to excellence which is like what is this guy doing that makes him so good and so then you can learn those things and model those things and then the second thing is the community the people you're around the people you meet uh and so it's funny like here we are What three years after we met, life has changed.

You're absolutely killing it with the content.

And it's the realization is like, oh, the value in an investment, if it's not a direct service delivery or product, is the people that you get to meet or the people that you get to have access to.

And it's the same thing with like sporting events.

It's the same thing with really, in my experience, any part of life.

and when the value is in the people you're meeting or the people you suddenly get access to now you can role model greatness it's like you see dan martell walk around with camera all day you like i know jeff you went on his jet set mastermind so you go spend like three days on a private jet with dan martell jumping around to different cities which is awesome you also probably watch him follow around with a camera and make 150 pieces of content while he does it and so suddenly go wait a second that's what it takes and you see the behind the scenes that makes the content that makes the business that builds the brand yeah and so then you can role model and then you can say okay that's worth investing into i see it now uh but the courses themselves

isn't that funny you say that it's because it's like for the longest time you go what is it i'm selling what is it i'm selling what is it and now fast forward to where we are right now if you look at the way the world's changed it's like okay everyone was i was just explaining this to jonathan we're talking about everything was educational online education then people see through that now they know the courses they're burnt out with the courses they're even burnt out with in some respects going into the you know school right

yes yeah yeah

they want this right now like if this was streaming live right now on youtube which it should be, this is what people want.

They want like now.