In Her Empire Era | Marketing & Business Podcast
Oct 3, 2026 · 49 min · 14 segments
Your competitors can copy your product, your pricing, your website and your content. There's one thing they'll never be able to copy, and most small businesses aren't using it. This week I'm joined…
Loren TomlinsonHostWe decided that sampling was the way to go because you could do billboards, advertising, everything saying, oh, come try my delicious yogurt and you'll reach millions of people, but they're not necessarily going to convert and come in.
Whereas our tactic was let people try and experience the product and they would love it and then they would buy it.
Like every day we're serving ads, we're consuming content every day, but do something different that they don't expect to happen in their day.
We hired like these full-time staff, basically, that would drive the Choban around the country.
And it was like a big fridge van full of, we had to hit about 400 samples a day.
Opening a fridge to this like full, colorful looking fridge full of yoga was also an experience, but also really tactical with the staff that we hired.
We had people that if you thought about Chobani, you would think of these people that were healthy fit.
They were you know, players and things like that, that lived and breathed a healthy lifestyle.
Having a dietitian, but studying at least to be a dietitian, walk in and say one thing about the brand.
We decided that sampling was the way to go because you could do billboards, advertising, everything saying, oh, come try my delicious yogurt and you'll reach millions of people, but they're not necessarily going to convert and come in.
Whereas our tactic was let people try and experience the product and they would love it and then they would buy it.
Like every day we're serving ads, we're consuming content every day, but do something different that they don't expect to happen in their day.
We hired like these full-time staff, basically, that would drive the Choban around the country.
And it was like a big fridge van full of, we had to hit about 400 samples a day.
Opening a fridge to this like full, colorful looking fridge full of yoga was also an experience, but also really tactical with the staff that we hired.
We had people that if you thought about Chobani, you would think of these people that were healthy fit.
They were you know, players and things like that, that lived and breathed a healthy lifestyle.
Having a dietitian, but studying at least to be a dietitian, walk in and say one thing about the brand.
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