Otherwise, you become

nothing to nobody.

And if you're trying to reach everyone out there, you have no substance behind you.

There's no clarity.

And people can't find a way to connect with you.

So you can still have three avatars.

You can have 10 avatars.

And

For those that are tuning into the podcast today that may not have met you before, can you tell them a little bit about yourself and what your background consists of?

Absolutely.

I've been doing marketing now for 18 years.

That's not a timeline of my age, but quite a while now.

Most recently, I was at Who's Elijah, so head of brand and marketing there.

It's an Australian fragrance brand.

Before Who's Elijah, I was at Puma, so I was looking after brand marketing there across the running and training category specifically.

Have you seen anything like that in your time?